This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands and more. Voting closes 31 May.
Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.
A round of applause to Fly Buys, Men’s Health Trust, McDonald’s and Roadshow Films.
Sweden wants visitors to enjoy the freedom to roam so Visit Sweden listed the entire country on Airbnb.
Immediate CPR can double or tripple a person’s chance of survival, and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.
Vodafone has signed a four-year sponsorship deal with New Zealand Rugby that will see the telco take on the role of ‘connectivity partner’ for the five national teams, including the All Blacks.
Play-Doh and DB Paris are taking fans, young and old, into the world of Play-Doh with a new campaign that links the toy clay with topical issues.
The business of journalism might be under the threat, but the ability of the nation’s journalists to tell stories that matter remains unscathed. Here’s a rundown of winners for the 2017 Canon Media Awards.
Fly Buys is sharing the love in a new campaign, by Colenso BBDO, created to remind Kiwis that giving is what it does best.
What you see isn’t always what you get. There’s always more to the best marketers in the industry. And with the three coveted individual awards at this year’s edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
Hollywood movie trailers airing in New Zealand are normally limited to a standard montage of snippets from the motion picture, with the content rarely being localised in any way. However, Australasian distributor Roadshow Films has decided to add a couple of local faces to the mix for the King Arthur: Legend of the Sword trailer.
Stuff trumps NZ Herald and Google and Facebook dominate according to Nielsen’s online ratings for April.
To cap of a year of media mergers, oOh! Media and APN Outdoor are getting in on the action by announcing a merger to the ASX this morning. Update: the proposal has been terminated.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.
Industry happenings at Porter Novelli, Microsoft, Facebook and Yango.
It’s no secret audiences like to skip preroll ads so Barclays, a UK bank, decided to skip its ad itself with a Rube Goldberg machine.
Pandora goes on a tour of some of music’s most iconic album covers in a new ‘Sound like You’ campaign for its premium service.
Why did the chicken cross the road? To find out the truth about McDonald’s free range eggs in a new campaign by McDonald’s by DDB, OMD, Mango and 90 Seconds.
Saatchi & Saatchi has been appointed as the New Zealand Olympic Committee’s (NZOC) agency of record following a competitive pitch that began in March.
NZME celebrated a strong survey result, with all its stations growing listener numbers. We chat to the media company’s chief executive about the latest round of results and the health of the industry in general.
Greenpeace Philippines has left a little gift on the beach for those who are still not convinced of the harm caused by single-use plastic.
Kudos to Auckland Transport, Air New Zealand, New World, Genesis Energy and HSBC.
Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, that list gets even longer. New Zealanders spend 14 hours a week on the internet, and Chemistry Interaction is harnessing that to help its clients connect with customers at a one-to-one level and create value out of those conversations.
As with many of the ailments that plague our governments, corruption is one of those things that’s hard for people to quantify. We know it’s bad, but how can we illustrate its true cost to the people? To tackle this problem, FCB Brazil has created an easy-to-use calculator that shows users the price of corruption on policy and progress.
While conserving power and lowering bills is a message often pushed by power companies, Genesis Energy is pushing a different idea, via JustOne, after teaming up with Fly Buys to reward customers’ power consumption.
There’s more to marketing than what meets the eye. And for this year’s edition, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
The New York Times has given its ‘Truth is Hard’ campaign a younger perspective by offering up some truths about kids.
There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it’s running a competition asking marketers for their best memes.