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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

Partner articles
The evolution of a craft
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To produce one substantial, quality piece of content, or to produce a substantial number of pieces? To stick to one platform or spread over many? They’re the questions plaguing many marketers navigating the ever-expanding media landscape. We speak to producer/director Jamie McKenzie about how Pure Productions is navigating the space for
its clients and delivering solutions for all budgets.

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The bulletproof poster
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With US gun laws not strong enough to protect the country’s citizens from gun violence, Ogilvy & Mather Chicago has created a bulletproof poster to do the job.

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Swipe right for Sudan
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Been on Tinder lately and come across a white rhino? Don’t be fooled, that’s not what New Zealand blokes look like. The profile is a campaign to save Sudan, the world’s last male white rhino.

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Spark Lab shows off its mentoring expertise in new campaign
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Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that’s on offer to businesses that get involved.

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VMO takes over Wellington offices
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Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.

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IBM Watson, the new voice of art?
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With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, ‘The Voice of Art’, powered by IBM Watson, is making gallery visits a far more interactive pursuit.

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Energising business – Shopper marketing goes strategic
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Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.

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