Colenso BBDO and Barnes, Catmur & Friends Dentsu had plenty to celebrate over the weekend after the APAC Effie Awards winners were announced. Both agencies received recognition on the international stage and ‘Brewtroleum’ stole the night by winning the coveted Grand Effie.
The APAC Effie Awards honours the Asia/Pacific region’s most outstanding marketing communication works that have proven results in meeting strategic objectives, and Colenso BBDO’s ‘Brewtroleum’ proved the most successful by picking up the Grand Effie.
It was also recognised with three golds in the categories of Beverages-Alcohol, Media innovation and Brand Experience – Products, and a silver in the Positive Change Environmental – Brands category.
With so many gongs for ‘Brewtroleum’, the Brand of the Year went to DB Breweries – DB Export.
Colenso BBDO’s other recognised work includes ‘How Old Will You Be?’ for BNZ, which received a gold in the Financial Products and Services category, as well as ‘Backyard Burger King’, which received a gold in the Brand Experience – Services category.
It also picked up a bronze for the ‘Amnesty Unblocker’ campaign in the Media Innovation category.
The wins continue a successful year for Colenso BBDO after it was crowned the Axis Creative Agency of the Year before taking home a couple of gongs at AdFest. It also continues ‘Brewtroleum’s’ domination as it previously received a Grand Effie Award at last year’s Effies and a coveted DA&D White Pencil—a first for New Zealand.
Meanwhile, Barnes, Catmur & Friends Dentsu celebrated a silver and bronze for ‘The Heart Attack Act’ campaign in the Positive Change Social – Non-profit, and Government/Institutional categories respectively.
The efforts of the two agencies saw New Zealand claim the third highest number of awards behind Australia and India.
All winners and finalists will contribute points towards the ranking on the 2017 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers and brands by analysing data from worldwide Effie competitions.