After picking up a coveted Black Pencil last year, Colenso BBDO has kept the bar high, picking up a rare White Pencil at this year’s D&AD Impact Awards 2016.
Last night at The Playstation Theatre in New York City, the winners of the first ever D&AD Impact Awards were announced in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world.
Jamie Oliver and Richard Curtis led juries that included David Droga, founder and creative chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex Dimiziani, Airbnb head of marketing EMEA; Andrea Bastiani Archibald, chief girl expert, Girl Scouts of America; Kate Robertson, founder, One Young World and numerous others to lend their support to the awards.
Winners were divided into 12 categories including communication and interaction, community, diversity and equality, education, environmental sustainability, financial empowerment, humanitarian aid, health and wellness, industry evolution, government engagement, responsible production and consumption, and urban living.
Twenty brands and companies were awarded the D&AD Impact White Pencil, which recognises creative projects that have benefited society as well as a business’ bottom line and Colenso BBDO managed to nab New Zealand’s first one for DB’s ‘Brewtroleum‘ campaign in the Environmental Sustainability category.
Group creative head and senior art director on ‘Brewtroleum’ Andre Sallowicz, and group creative head and senior copywriter ‘Brewtroleum’ Simon Vicars attended the event to accept the awards.
“D&AD is a special show. Actually it’s a bastard of a show that’s impossibly hard to win. To get a white pencil is unreal,” Vicars says.
He added the showcase of work was “world-class for sure” and says the juries did well to recognise the “work that worked”, with the two Black Pencil winners (below) being some of his favourite ideas from the past couple of years. For Colenso, that recognition was more of a relief than a surprise.
“The fact that we’re about to release our third batch of Brewtroleum – another 30,000 litres – gave us confidence the juror would see the scale of the project, but you can never be sure,” says Vicars.
In total there were 87 Pencils were awarded.
Last year it picked up a Black Pencil for K9FM, one of only five awarded globally at the 2015 awards.
Other White Pencil winners among the 20 included are We Believers’ ‘Edible Six-Pack Rings’ won for Saltwater Brewery, Venables Bell & Partners’ ‘#OptOutside’ won for REI and Ogilvy & Mather Mumbai’s ‘Beauty Tips by Reshma’ won for Make Love Not Scars.
The Black Pencils went to French supermarket chain Intermarché and its agency Marcel forInglorius Fruits and Vegetables—a campaign that encouraged the purchase of imperfect, more natural produce—and Moms Demand Action For Gun Sense in America, from Grey Canada.