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In possibly one of the most bazaar satirical news stories to emerge since President Donald Trump came into power, crayon company Crayola is said to be retiring it’s ‘dandelion’ colour due to pressure from the White House.
After nearly a decade, veteran creative Toby Talbot is returning to Saatchi & Saatchi to take on the newly created role of chief creative officer.
Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble enough to keep pace with culture.
Accenture’s Personalisation Pulse Check survey takes a look at how companies can uniquely serve everyone without overwhelming anyone in online and in-store retail experiences.
The All Blacks may be preparing for the upcoming Lions tour but that’s not stopped them playing the hero in the streets of Tokyo for an AIG Japan ‘#TackleTheRisk’ campaign.
The finalists for this year’s Canon Media Awards have been announced, with The New Zealand Herald, Taranaki Daily News, Waikato Times Weekend and Public Address looking to repeat last year’s wins.
We’ve seen KFC’s chicken-flavoured nail polish and chicken-scented sunscreen, and now Burger King’s getting in on the action by promoting a Whopper toothpaste to mark April Fools’ Day.
iHeartRadio has extended its advertising offering by launching digital audience targeting across its live broadcast radio and digital stations.
Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.
As daylight savings messed with our minds, did any brands catch you off guard with an April Fools’ Day prank? We take a look at what local and international brands got up to over the weekend.
Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it’s also tried to sell more tickets by focusing on giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it’s turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Running around the house and backyard in search for chocolate eggs has long been the definition of Easter. Now, New World and 99 have given the popular past-time a modern day twist by putting it into an augmented reality game.
Snapchat has announced it’s available to partner with New Zealand brands and Air New Zealand is the first to get on board.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new Trade Up campaign showing that all you need for a good time is an iPhone and a dog.
NZME Vision and Radius Care have partnered up to create a heartwarming video depicting a family reunion both virtually and in real life.
As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of the well-established truths that were shaped over the last three decades.
The Clemenger Group New Zealand is future proofing its marketing offering, with the announcement it’s merged Clemenger BBDO, Touchcast and Proximity to create a ‘new age’ agency with what it believes to be the resources, talent and capabilities required to go forward.
In this final instalment of a three-part series, we chat to Track’s managing director Rob Limb to get an agency perspective on what New Zealand businesses should look out for when it comes to marketing automation.
Industry happenings at the Marketing Association, InMobi, Fish&Clips and Gemba.
MediaWorks has announced its Radio CEO Wendy Palmer will be stepping down at the end of April. In her place, David Gibbs, who has been assisting the radio team since the beginning of the year will act as head of radio.
While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.
As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.
Sky has extended its offering to its Sky Sport customers, with a Sport Highlights app that allows them to keep up to date with the best of their favourite sport without tuning into the games.
OMD swapped a day in the office for a day of hard labour to mark its Do Good Day that gives back to communities in need.
Following more than two decades with TVNZ, director of content Jeff Latch has handed in his resignation.
