D&AD 2017: Allbirds, DDB and The Sweet Shop among local winners

Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.

Taking home Graphite Pencils was Allbirds in the Sustainable Product Design category and DDB’s ‘Silicon Valley URXXL’ for Sky TV in the Writing for Direct category.

The Sweet Shop’s ‘Bauble’ campaign for Lipton also took home three Graphite Pencils in the Cinema for Film Advertising, Direction for Film Advertising and Casting for Film Advertising categories.

The campaign also picked up a Wood Pencil in the Use of Music for Film Advertising category.

Meanwhile, Clemenger BBDO’s The Conscious Crossing for Tracksafe continued its 2017 winning streak, with three Wood Pencils in the Design for Public Spaces, Design/Brands and Direct Response/Ambient categories, adding to its slew of Axis and AdFest Awards.

FCB’s ‘Made from Remains’ for the New Zealand Fire Service also picked up a Wood Pencil in the Use of Publications category alongside Ogilvy & Mather’s ‘A Kauri Cries’ for Auckland City Council in the Sound Design and Use of Music for Websites and Digital Design category.

Colenso BBDO’s ‘Amnesty International Unblocker’ also added another award to its collection with a Wood Pencil in the Digital Adverts category.

This year’s 12 pencils follows last year’s 30, which included 11 Yellow Pencils, five Graphites and 14 Woods.

With eight of those going to Y&R’s ‘McWhopper’ for Burger King, the agency became the first Kiwi shop to be crowned the most-awarded agency at D&AD as it took home a black-and-gold pencil.

In 2015, New Zealand also put on a strong showing with 22 pencils, including New Zealand’s first Black Pencil for Colenso BBDO’s ‘K9FM’ campaign for Pedigree

Now, the wait is on for the D&AD Impact Awards later in the year, which last year saw Colenso BBDO pick up the country’s first White Pencil for ‘Brewtroleum’.

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