Who’s it for: Green Party of Aotearoa New Zealand by Double Denim
Why we like it: Showing off its diverse and eclectic collection of supporters, the Green Party’s election year campaign is looking to help shed the party’s ‘tree-hugging, hemp-wearing, loony-left’ image. Aided by just the right amount of humour, lightheartedness and a somewhat inventive cameo by director Taika Waititi, it’s an admirable effort from a political party looking to reinvent itself in the public eye as the video appeals to both its young urban core and the country’s older rural heartland.
Who’s it for: Electrolux by Daniel Piper, Guy Johnson and Phil Parsonage
Why we like it: From the art to the furniture, this spot is overloaded with Swedish features and the clean-cut, enthusiastic Filip is the cherry on top. He is the ultimate vacuum fanboy and we’re set to see more of his love of cleanliness as more ads roll out across the year.
Who’s it for: Survivor New Zealand by TVNZ Blacksand
Why we like it: The Survivor format is familiar to many reality TV lovers in New Zealand, however, this locally produced version is set to be unlike any other if its campaign is anything to go by. The bright colours, poppy tune and montage of energised contestants moves away from the thick jungle and beach environments typically conjured up when thinking about people stranded on an island. It also gives a glimpse of those who’ll be battling it out to be the last man or woman standing, and no doubt audiences are excited to get behind those from their communities.
Who’s it for: Spark Lab by Exposure
Why we like it: What do you get when you put some of the country’s greatest business minds in one room? Spark Lab, of course. However, in this case, they’re not really in the room, which demonstrates how Spark Lab can connect business owners to expert help via its online platforms while also providing some entertainment through the clueless assistant.