Discovery feeds Seal to the sharks

The countdown is on for the annual Shark Week and Grammy-winning singer Seal is the first victim after Discovery and its agency AV Squad fed him to the sharks.

In a promo video, the singer is seen performing his iconic song, ‘Kiss From a Rose’, on a jetty, but just as a fan hands him a rose, a massive shark jumps from the water to devour him whole.

“It’s still a bad week to be a Seal” reads the ad while Seal’s voice can be heard trailing off.

This year is the 29th Shark Week kicks off 23 July.

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