Claws and paws

To extend the theme of its latest creative focusing on the eyes, ears, hands and feet of various animals, Mediaworks launched an activation this week arranging claw machines to be delivered to some of New Zealand’s largest media agencies. The claw machines gave employees the chance to score themselves their own toy dog, owl, monkey or duck. Each stuffed animal came with the message: “MediaWorks Radio – more than just listening… It’s time to grab cash. Claw your way through the toys to win spot prizes and register to receive our weekly Insight newsletter and go in the draw to win a $1,000 cash prize.”

Each toy also had a tag reinforcing the following stats with a call to action to subscribe to Insight.