News broke yesterday that music-streaming service Pandora would be shutting its Australia and New Zealand operations.
In taking this step, Pandora has now reverted to a single office out of the US.
The music-streaming company has faced strong competition from Spotify and Apple Music in the local markets and has struggled to generate sufficient revenue to justify the continuation of the businesses in these markets.
“After diligent analysis, we have decided to discontinue our operations in Australia and New Zealand and expect to wind down the service for listeners over the next few weeks,” a Pandora spokesperson said. “While our experience in these markets reinforces the broader global opportunity long-term, in the short-term we must remain laser-focused on the expansion of our core business in the United States.”
Local listeners will no longer be able to access the service once the closure is finalised.
Until now, the local arm of the business has employed five staff, led by national sales director James Butcher.
Butcher stepped into the role last year following the departure of former commercial director Melanie Reece a year ago amid accusations that the work environment had become toxic.
The Australian business was previously led by managing director Jane Huxley, who left the organisation around six months ago.
There are also changes further up the leadership ladder, with news that Pandora chief executive and founder Tim Westergren has resigned from the business.
This is the second time Westergren has left the CEO role, having previously vacated the position before returning to it last year.