Who’s it for: Pak’nSave by FCB
Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak’nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand’s America’s Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket’s YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat’s foils—and Grant Dalton wanting to borrow some of Jimmy Spithill’s cash.
Who’s it for: New Zealand Transport Agency by Clemenger BBDO
Why we like it: Clemenger BBDO and NZTA’s relationship has delivered some powerful work and this campaign following Rats is no different. It’s said your life flashes before your eyes when you die, but in this case, Rats’ life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.
Who’s it for: Mastercard by McCann Sydney
Why we like it: Rugby fever has swept the nation and Mastercard’s getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw’s number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he’s joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.