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It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Whittaker’s has grown from humble beginnings to a world-class chocolate company. Partnering with the domestic goddess Nigella Lawson, it’s encouraged consumers to join the switch to New Zealand’s finest chocolate.
Mike Pero Real Estate showcases New Zealand with chief executive’s motorcycle trip for its latest TVC by Plato Creative.
Fairfax Media launches a digital energy business to help reduce customers’ electricity costs.
Pairs of friends try Laphroaig Whiskey with very different responses.
The ‘In Real Life’ social experiment takes a look at what happens when online bullying is taken offline and the result is an uncomfortable but powerful campaign.
A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.
Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the heart of what they do and so far, that devotion to purpose is paying off.
With a live feed coming from a historic house known for spooky sightings, M&M’s is stuffing your candy full of ghosts for Halloween in a campaign via Colenso BBDO.
Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.
Take a trip around Auckland and you’ll likely spot a road cone in a place other than the road. Trees, statues and traffic lights are popular places for people to place road cones and now, Auckland Transport is on a mission to get its cones back.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview.
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year’s spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.
Is Iceland’s tricky language stopping you from visiting the country? Inspired by Iceland has the solution in a catchy karaoke song.
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.
With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.
The best creative ideas would exist only in the mind if it weren’t for the craftiness of the industry’s builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers’ Ethan Ruffle, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffle’s thoughts on working in the Phantom workshop and bringing ideas to life.
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
Marketing industry legend John Macdonald passed away peacefully at Auckland Hospital after a short illness on Friday, 6 October.
Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.
AMI is kickin’ it ol’ school with rollerskates and hip-hop music to show off its commitment to making New Zealand a safer place in a new campaign via Colenso BBDO.
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.
After a decade-long innings at FCB, Matt Scott is joining Assignment Group as managing partner of the Auckland office. He joins head of planning Matt Kingston, who left Special Group for Assignment earlier this year. UPDATE: Meanwhile, group account director Jane Wardlaw has been promoted to the role of head of account management at FCB.