News
The Compendium: 10 November
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Author StopPress Team
StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
News
Spark reaches out to Chinese New Zealanders with language and familiarity
With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.
News
Celebrating local TV: NZ TV Craft Awards winners and NZ Television Awards finalists—UPDATED
Last night New Zealand’s TV talent celebrated the technical nouse of local producers at the New Zealand Television Craft Awards, and it was Lippy Pictures’ Jean that owned the night as it claimed eight of the 10 craft awards. PLUS: the finalists of the New Zealand Television Awards have been announced.
News
The Warehouse Group appoints new chief marketing officer
The Warehouse Group has appointed Jonathan Waecker to the newly created role of chief marketing officer.
Features
TVNZ-NZ Marketing Awards 2017: Escea stokes the fire
Fire your retailers or stoke the retail fire to warm your customers’ hearts? That question was answered comprehensively by fireplace manufacturer Escea.
News
Bravo unveils its local host finalists
Finalists for Bravo’s local host search have been announced with two familiar faces from adland in the mix.
Features
TVNZ-NZ Marketing Awards 2017: Helloworld takes on competition with killer offers
Pinning its hopes on a rebrand, the freshly-christened Helloworld knew from the outset that it could not outspend its competitors. The solution? A marketing approach that focused on innovation and the clever use of ‘killer’ o ers to create cut-through rather than competing head-on.
News
OMD retains Beiersdorf account after 13-year partnership
OMD has retained the media account of skin care company Beiersdorf following a trans-Tasman multi-agency pitch.
News
Thou shalt have faith in thy ideas: AUT set to unveil student work and 10 Commandments
Want to know what’s driving the industry’s future creatives? AUT’s End of Year Portfolio Show will feature the school’s 10 Commandments alongside the work of industry hopefuls.
News
Playstation NZ’s Gran Turismo Sport pit stop
A group of well-known Kiwis got to have a spin on the latest game.
News
Ads of the Week: 7 November
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
Features
TVNZ-NZ Marketing Awards 2017: New Zealand Olympic Committee and ANZ partner up to make the dream team
The development of the NZ Olympic Team App by the New Zealand Olympic Committee and sponsor ANZ is a perfect example of teamwork and moving sponsorship to partnership.
News
Don’t be sorry
What do you say to parents who have just had a child with Down syndrome? Definitely not “sorry” according to the Canadian Down Syndrome Society.
News
PHD connects Heineken to its fans though connected television
PHD New Zealand and Heineken have rolled out the country’s first digital ad campaign that’s exclusive to connective devices in order to match the audience’s changing video habits.
News
ASB hits a high note with Universal Music Group New Zealand partnership
Universal Music Group New Zealand and ASB Bank have launched ASBmusicnz – a partnership giving ASB customers access to music experiences through the ASBmusicnz Hub.
Awards
The Stoppies: The Great StopPress Year in the Rear 2017 – Vote Now
In what has become a StopPress tradition, we again present our rundown of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. But this year, it comes with a few more bells, whistles and… doorstops.
Features
TVNZ-NZ Marketing Awards 2017: BCITO breaks ground to increase apprentice numbers
Looking to tackle a chronic shortage of quality building apprentices, the Building and Construction Industry Training Organisation (BCITO) leapt in, boots and all, to a multistage, cross-platform campaign that managed to win hearts and minds, not just of potential candidates, but traditional and new media too.
News
Air New Zealand’s mockumentary sheds light on plane spotting trend
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
News
Sharing is caring for Tip Top and Colenso BBDO
Tip Top Ice Cream and Colenso BBDO have launched a new creative platform called ‘Good to Share’, that takes a look at how ice cream is an essential part of the Kiwi summer.
News
The Compendium: 3 November
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Rihanna and Sephora launch Fenty Beauty with real-time film
With technology at the forefront, the launch took live to a new level.
News
NZME enters the recruitment market with YUDU
NZME has entered the recruitment market with a new digital platform, YUDU, that connects industries with both active and passive candidates.
Features
TVNZ-NZ Marketing Awards 2017: New World taps into the Easter appetite
New World’s immersive in-store Easter experience broke new ground for the brand, leveraging emerging tech and capturing the hearts and minds of young would-be Easter egg hunters.
Features
TVNZ-NZ Marketing Awards 2017: Loyalty New Zealand strengthens its frontline
Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million members) but without a physical presence, that disconnect was proving disastrous for Fly Buys. So how do you motivate the wildly diverse frontline staff of Fly Buys’ partners?
Features
TVNZ-NZ Marketing Awards 2017: How 2degrees got the nation hunting for data
2degrees developed a bespoke app that enabled users to hunt down bundles of data and capture them in real time by combining the GPS capability of smartphones with the emerging technology of augmented reality.
News
FCB celebrates its advertising with advertising
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.
News
Track and Annalect team up to re-think data and offer new experiences for customers
Customer experience agency Track and analytics agency Annalect have announced a partnership to deliver new services they say will change the nature of the experiences Kiwi marketers can provide customers.
News
Ads of the Week: 31 October
Take a bow Speight’s, BP and Australia’s Monash Children’s Hospital.
News
The scary reality of tax avoidance
In a campaign that at first appears to be a Halloween thriller, Oxfam takes a look at the scary realities of tax avoidance.