Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.
Last night New Zealand’s TV talent celebrated the technical nouse of local producers at the New Zealand Television Craft Awards, and it was Lippy Pictures’ Jean that owned the night as it claimed eight of the 10 craft awards. PLUS: the finalists of the New Zealand Television Awards have been announced.
The Warehouse Group has appointed Jonathan Waecker to the newly created role of chief marketing officer.
Fire your retailers or stoke the retail fire to warm your customers’ hearts? That question was answered comprehensively by fireplace manufacturer Escea.
Finalists for Bravo’s local host search have been announced with two familiar faces from adland in the mix.
Pinning its hopes on a rebrand, the freshly-christened Helloworld knew from the outset that it could not outspend its competitors. The solution? A marketing approach that focused on innovation and the clever use of ‘killer’ o ers to create cut-through rather than competing head-on.
OMD has retained the media account of skin care company Beiersdorf following a trans-Tasman multi-agency pitch.
Want to know what’s driving the industry’s future creatives? AUT’s End of Year Portfolio Show will feature the school’s 10 Commandments alongside the work of industry hopefuls.
A group of well-known Kiwis got to have a spin on the latest game.
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
The development of the NZ Olympic Team App by the New Zealand Olympic Committee and sponsor ANZ is a perfect example of teamwork and moving sponsorship to partnership.
What do you say to parents who have just had a child with Down syndrome? Definitely not “sorry” according to the Canadian Down Syndrome Society.
PHD New Zealand and Heineken have rolled out the country’s first digital ad campaign that’s exclusive to connective devices in order to match the audience’s changing video habits.
Universal Music Group New Zealand and ASB Bank have launched ASBmusicnz – a partnership giving ASB customers access to music experiences through the ASBmusicnz Hub.
In what has become a StopPress tradition, we again present our rundown of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. But this year, it comes with a few more bells, whistles and… doorstops.
Looking to tackle a chronic shortage of quality building apprentices, the Building and Construction Industry Training Organisation (BCITO) leapt in, boots and all, to a multistage, cross-platform campaign that managed to win hearts and minds, not just of potential candidates, but traditional and new media too.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
Tip Top Ice Cream and Colenso BBDO have launched a new creative platform called ‘Good to Share’, that takes a look at how ice cream is an essential part of the Kiwi summer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With technology at the forefront, the launch took live to a new level.
NZME has entered the recruitment market with a new digital platform, YUDU, that connects industries with both active and passive candidates.
New World’s immersive in-store Easter experience broke new ground for the brand, leveraging emerging tech and capturing the hearts and minds of young would-be Easter egg hunters.
Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million members) but without a physical presence, that disconnect was proving disastrous for Fly Buys. So how do you motivate the wildly diverse frontline staff of Fly Buys’ partners?
2degrees developed a bespoke app that enabled users to hunt down bundles of data and capture them in real time by combining the GPS capability of smartphones with the emerging technology of augmented reality.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.
Customer experience agency Track and analytics agency Annalect have announced a partnership to deliver new services they say will change the nature of the experiences Kiwi marketers can provide customers.
Take a bow Speight’s, BP and Australia’s Monash Children’s Hospital.
In a campaign that at first appears to be a Halloween thriller, Oxfam takes a look at the scary realities of tax avoidance.