News
Halloween 2017: who’s getting spooky and strange this year
A round-up of the scariest and funniest ads from New Zealand and around the world for Halloween.
Author StopPress Team
StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
News
Speight’s shows a gritty, uncomfortable and hilarious journey to fitness
As #shreddingforsummer posts pop up all over social feeds, Speight’s has released a humorous spot showing the fitness struggles of a regular Kiwi bloke.
Movings & Shakings
Movings/Shakings: 31 October
Industry happenings at Newstalk ZB, ATEED, Vector, ESPN and APN Outdoor.
Features
TVNZ-NZ Marketing Awards 2017: How VTNZ is driving for change
With a recognised ‘Jekyll and Hyde’ brand problem, VTNZ had to pull off the impossible. It flipped the script on its negative public image while turning an acknowledged grudge purchase into something resembling a pleasure.
News
Nespresso brings flavours to life with local artist
To reveal its three Christmas flavours, the coffee brand created a street-art style mural.
Features
TVNZ-NZ Marketing Awards 2017: Spark’s mission for permission
Persuading half a million Kiwis to go online and opt-in sounds like Mission Impossible, especially when the track record’s not that good and the benefits are marginal. But that’s what Spark managed to do.
News
Ogilvy Media wins event work for Auckland Transport
Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
News
New RNZ project goes back in time to explore the New Zealand Wars
RNZ is venturing back in time with an online project, by Great Southern TV and New Zealand On Air, offering historical accounts of the New Zealand Wars.
News
The Compendium: 27 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Burger King opens its doors to trick-or-treating clowns
Clowns may be particularly frightening this Halloween, following the release if It, but Burger King is putting on a brave face and serving all clowns free Whoppers.
News
BrandAid brews a rebrand for Emerson’s
With the explosion of craft beer up and down the country, Dunedin’s iconic Emerson’s Brewery felt it needed to bring something fresh to the market, so it called in BrandAid to help with a rebrand.
News
Perfect harmony
Gap joins singer and actress Janelle Monáe with a choir for an uplifting musical number.
Features
TVNZ-NZ Marketing Awards 2017: Bay Audiology reaches ears via heartstrings
Sometimes a single insight is all it takes to transform an entire business. For Bay Audiology it was the realisation that families are divided by hearing loss and that audio technology can be the thing that brings them back together.
Features
TVNZ-NZ Marketing Awards 2017: Fairfax Media wipes out the wasps
Who would have thought that the survival of the Nelson Mail and the protection of the environment and the honey industry in the Nelson- Tasman region could be secured in a three-week window by getting the community to wipe out some wasps?
Partner articles
‘There’s place for both collaboration and competition’: NZME’s Matt Headland on the state of radio
NZME chief commercial officer Matt Headland sits down for chat with StopPress about the latest round of radio results.
Movings & Shakings
Porter Novelli appoints Jane Luscombe as executive director
Porter Novelli has announced the appointment of Jane Luscombe as one of two executive directors. This completes the executive leadership team following the departure of Strahan Wallis earlier this year.
News
Cirkus lends its animation mastery to Australia’s Monash Children’s Hospital
Local production company Cirkus has teamed up with DDB Melbourne to delve into children’s imaginations in a beautiful animation that celebrates the launch of the new Monash Children’s Hospital Imagination Appeal.
News
Ads of the Week: 24 October
This week Simplot, Mike Pero Real Estate and M&M’s New Zealand show us how it’s done.
News
A sceptical bunch: only one in five New Zealanders trust global brands online
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Features
TVNZ-NZ Marketing Awards 2017: How Auckland Transport spread the jam
Traffic jams are the bane of our lives, particularly if you are living in Auckland, but seldom do we take personal responsibility for it. Auckland Transport did, however, manage to get Auckland commuters to do just this.
Features
TVNZ-NZ Marketing Awards 2017: Auckland Transport’s mission to get hands off phones
You’d think broken necks, head injuries, collapsed lungs, spinal fractures and comas would be enough to make young drivers aware of how their driving might affect themselves and others. You’d be wrong.
News
Barnes, Catmur & Friends Dentsu rebrands the golden crunch for Simplot
Food and drink manufacturer Simplot and BC& F Dentsu have taken Birds Eye Golden Crunch chips in a new direction.
Movings & Shakings
NZME welcomes executive creative director Jono Coles
NZME’s Group Creative team has a new leader with Jono Coles joining as executive creative director.
Partner articles
On target: APN Outdoor takes aim with Calibre measurement system
Marketers have called loudly for a trustworthy form of measurement in outward advertising, and APN Outdoor has answered this request with a new system, called Calibre. We talk to APN Outdoor general manager Mike Watkins about why this is what marketers have been waiting for.
News
Wrestler kicks off virtual trips from Wellington International Airport
Wellington International Airport and Wrestler are taking travellers on a virtual trip around the world to celebrate the first anniversary of Singapore Airline’s service to the capital.
News
The Compendium: 20 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Raise a glass with Absolut to music opening minds
British singer and actress Rita Ora and Absolut are calling out inspiration for a new song.
News
Beware of the cursed campaign
Svedka Vodka, a Swedish vodka brand, is haunting its unsuspecting fans for Halloween.
Partner articles
New Zealand’s love affair with Facebook
With Kiwis now spending around half of their media consumption time online, Mosh shares its advice for local businesses on Facebook.
News
Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print
There’s a lot to be celebrated as the MPA’s Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.