Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
L&P has always been an irreverent voice among New Zealand brands, and this trend has now continued under new agency DDB.
In its first-ever TV spot, Rainbow Youth is challenging the use of the word ‘gay’ as an expression of frustration or as an insult.
Ad agency RPA and its client The Pediatric Brain Tumor Foundation have created an Imaginary Friend Society to help children with cancer.
Bayer New Zealand has brought in the help of How to Dad’s Jordan Watson to promote its Berocca Forward energy drink.
Nelson’s Horse Box Brewery has launched a new campaign by a German film student.
A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year’s edition of the Effie Awards.
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Genesis has delved into the future of energy in its first campaign via Shine that looks at how customers will have control of its use and the potential to make money off it.
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.
With studies suggesting babies can cover up to seven kilometres a day once they become mobile, Huggies put four crawlers to the test in the ‘World’s first baby marathon’.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Cheers NZ is encouraging New Zealanders out on the town to have conversations with their sober selves via Facebook Messenger to make sure they hydrate, eat food and go home at the time they originally planned.
The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.
Industry happenings at The Sweet Shop, TVNZ and oOh! Media.
Nutella is tapping into shoppers’ moods by reading their faces and delivering creative to match in a new OOH campaign via oOhMedia and PHD.
Weta Workshop has appointed Republik Auckland to manage the digital media strategy, planning and buying for its consumer products business across local and international markets.
Bravo New Zealand is set for an injection of local talent after kicking off a nationwide search for its first local host.
Comedian Thomas Sainsbury has transformed himself into a range of household items in a new campaign for Fire and Emergency New Zealand, via FCB, to encourage Kiwis to check their alarms.
The election coverage omnibus pulled in massive live TV audiences for both major broadcasters Saturday night. And as digital viewership grows, NZME emerges as a new contender for eyeballs during major events.
This week The Warehouse, Fresh, and Fire and Emergency NZ show us how it’s done.
The Warehouse has announced a significant shift in its retail strategy via a new campaign developed by DDB and shot by production company Goodoil. According to the campaign, the company will no longer have short-term discounts, instead offering set low prices every day.
Air New Zealand is trialling a new team member in the form of Sophie, a digital human created by Soul Machines to answer questions about New Zealand as a tourist destination and the airline’s products and services.
KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.
Toilet paper might be one of the basic needs that consumers drop into their grocery carts, but this doesn’t mean the advertising related to it needs to be utilitarian.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.
Last week, the Green Party put the call out to wordsmiths to share their ideas of copy they’d like to see on the party’s digital billboard network and this week, the campaign team chose a winner.
This week, Acquire Online blew out five candles on its birthday cake – which is no small feat in the rapidly moving tech space. We caught up with directors Chris Schultz, Simon Healy and Anthony Ord to find out how they got this far and where they plan on going next.