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With this week marking both the International Week of the Deaf as well as the home stretch of the election, TVNZ will be giving New Zealand’s deaf community access to both a signed version and live captioning of the final 1 News debate between Bill English and Jacinda Ardern.
Ice cream, it’s a delicious frozen treat that’s typically presented in a joyful light, but that’s not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.
A full rundown on what to expect from the latest issue of NZ Marketing.
JWT has been named the agency of record by MoleMap following a competitive pitch.
A round of applause for Ecostore, Flick Electric and Jockey New Zealand.
Ecostore launched its first major brand campaign via DDB this week in a bid to send the message that consumers have the power to choose the kind of future they want their children to inherit. The campaign, running across various media channels, made the point that we don’t have to accept the pessimistic status quo and that we can learn from the optimism of the younger members of our society. We chat to Ecostore chief executive Pablo Kraus about the insight behind the campaign and what this means for the consumers Ecostore would like to get on its side.
Despite the outrage surrounding the end of The Block NZ, it was the second strongest performing edition of the show across all six seasons.
At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for competitors to keep an eye on each other?
Industry happenings at NZME, Mediacom, JustOne and Val Morgan Outdoor.
The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.
The dichotomy between the optimism of the youth and the pessimism of the older generation serves as the driving force behind Ecostore’s first brand campaign.
Energy provider Flick Electric has launched its first TV campaign in a bid to spread the word about what sets the company apart from its bigger competitors.
Brendon Hill, Tanya Walshe, Paul Gardiner and Michael Fuyala all move into new roles as Bauer shuffles the executive ranks. In addition, the media company has also announced a number of new editorial directors.
Green Party communications coordinator Stephen Olsen says creatives can either Tweet their ideas at the Green Party account or share them via Facebook. And the best ideas will be fed onto some of the Green Party billboards in the coming week.
Last night, Te Radar showed the many sides of himself as he opened the TVNZ-NZ Marketing Awards in a cheeky but informative video by TVNZ Blacksand.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winner of the 26th TVNZ-NZ Marketing Awards.
Nespresso gives a rare glimpse into the lives of its Colombian coffee farmers with the help of George Clooney.
With 34 percent of 18- to 24-years-olds not enrolled to vote, Vice, JWT and Heyday have teamed up to gamify politics in a bid to get the country’s youth to the polls.
Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
New World has launched the next round of its Little Garden initiative with the help of Colenso BBDO, 99 and FCB Media.
Following their appearance on the catwalk for New Zealand Fashion Week, the All Blacks have taken their sculpted bodies to the screen in a new campaign, via Parlour, for Jockey.
The National Party has gone on the offensive in recent weeks, taking aim at various aspects of the Labour Party’s campaign. And this trend has now been continued with a short new spot that reworks Labour’s well-received slogan from ‘Let’s do this’ to ‘Let’s Tax this’.
Gin Wigmore’s rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand builds on its ‘Where to next?’ long-term brand platform.
Bumble has had enough of catfish, so it’s decided to serve them to passersby out of a food truck.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
We all want to get the most out of our money, and TBWA NZ’s new campaign for ANZ shows how banking innovation is helping customers take control.
Good news for creatives on The Pond’s books – the company is growing bigger due to demand from agency and corporate clients.
