News
Spicing things up: Rainger & Rolfe adds Texas Chicken to its roster
Rainger & Rolfe has won the Texas Chicken account as the chain looks to start cranking up the heat in the market.
Monthly Archives: July, 2019
News
The Hot List winners: editor
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
News
STIHL appoints True as brand agency
Independent agency True has been appointed the brand agency for STIHL and STIHL Shop in New Zealand following a competitive pitch.
Partner articles
The intersection of creativity and technology: Why Little Giant became Isobar NZ
Following Little Giant’s rebrand to Isobar, CEO Ian Howard talks us through how the new identity has lifted the agency’s expectations of itself and opened up access to access the network’s world-class capabilities.
News
IAB New Zealand Digital Advertising Awards announce finalists
Finalists of the 2019 IAB New Zealand Digital Advertising Awards have been announced and its set to be a big night, with the number of categories increasing on last year’s event and the number of entries more than doubling.
News
Give a F—* for CF! Cystic Fibrosis NZ launches edgy new campaign
Cystic Fibrosis New Zealand has launched a new campaign aiming to raise vital funds and awareness for New Zealand’s most common life-limiting genetic condition – all while cutting through charity clutter.
News
$6.43 later: Auckland City Mission shows the reality of living below the breadline
Auckland City Mission and 99 hope to raise awareness about the growing food crisis in Auckland with a hard-hitting ad about living below the breadline.
News
The Hot List winners: magazine
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Partner articles
Graham Norton, Invivo and The Goat Farm: An inspired blend
Ever wondered how UK TV host Graham Norton ended up making wine with a New Zealand winery? The answer involves smuggled grapes, a very brave client, and a bunch of cheeky goats.
News
The Compendium: 26 July
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
PRINZ Awards 2019: Civil Aviation Authority of New Zealand wins Supreme
Last night, New Zealand’s PR practitioners gathered in Wellington to celebrate the best in the business at the 2019 PRINZ Awards and it was the Civil Aviation Authority of New Zealand that was took home the Supreme Award.
News
StopPress noticeboard: QMS unveils new site, JCDecaux teams up with Westfield
Deals, expansions and acquisitions across the industry.
News
Made for ad types: My Food Bag has fun with busy schedules
Hard-working Dentsu staff are among the targets of a campaign for My Food Bag’s new ‘Made’ meal range, by Saatchi & Saatchi and Zenith, that pokes fun at people’s busy lives.
Opinion
Gray Matters: demand for digital, voice, ‘femvertising’ and top TVCs
Graham Medcalf takes a look at the week that was, covering demand for digital skills, investment in voice, aligning with women, and viewer-led research.
News
Horse’s Mouth: Kate Roydhouse
In June, news came that Curious Film had achieved a gender-balanced directorial roster which got us thinking, is it worthy of a headline? We sat down with managing director and executive producer Kate Roydhouse to talk about why the achievement is newsworthy, her hopes for the future and the importance of mentors, honesty and openness. Roydhouse is now a co-executive producer of Sweetshop New Zealand.
News
Connecting the dots: how Marketo Engage is helping organisations connect marketing, sales and IT
At Adobe’s 2019 Symposium in Sydney earlier this month, talk was on customer experiences and how marketing automation can help organisations deliver positive experiences at scale. One organisation doing this is Ansell, which has been partnered with Marketo, an Adobe Company since 2011. We talk to Mitchell Mackey, marketing director – transformation, about the organisation’s digital transformation and his advice for others.
News
What’s in a ‘like’? Industry responds to Instagram’s removal of ‘likes’ test
Following Instagram rolling out a test that removes ‘like’ counts on posts, we go to the industry leaders to get their thoughts on the move from the perspective of users, influencers and advertisers.
News
Greens apologise for Simon Bridges attack ad
The Greens have been forced into a swift apology and backdown on an attack ad they ran against the National Party leader Simon Bridges.
News
NZTA campaign to raise awareness of drug driving
New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.
Movings & Shakings
Sweetshop promotes Fiona King, welcomes Kate Roydhouse
There’s been a couple of movements in local production companies this week, with Sweetshop New Zealand announcing Fiona King’s promotion to director of productions and the appointment of Kate Roydhouse to co-executive producer.
News
A generation of stages: TVNZ breaks the down Millennial audience
From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won’t work for them all.
News
Breaking down barriers: Women in Media Group on diversity in the industry
In the wake of New Zealand’s Women in Media (WiM) Group launching, we talk to its board about the idea behind the group and how it’s promoting diversity in the industry.
News
Milo wins June’s Ad Impact Award
June was an amazing month for advertising and picking a winner was extremely difficult. However, there can only be one winner of the Colmar Brunton Ad Impact Award and this month it goes to Milo with their new TVC ‘Classic NZ Taste’.
Opinion
Customer experience: Ubers, burgers and the peril of turning into your dad
Hunch founder and managing partner Michael Goldthorpe asks why CX has such an over-emphasis on tech and an under-understanding of people.
News
MediaWorks’ chief content officer Andrew Szusterman resigns
MediaWorks chief content officer Andrew Szusterman has announced his resignation from his role.
Partner articles
Five things you should be asking your data analyst, but probably aren’t
What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential.
Here are the top five questions you should be asking your data analysts in order to get the most out of your data.
Features
How is this still a thing? Reader’s Digest curates ‘articles of lasting interest’ for nearly a century
In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest.
Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.
News
The Compendium: 19 July
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.