Monthly Archives: July, 2019

News
Augusto launches children’s television show on HeiHei
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Creative agency Augusto has launched an imaginative new television show on TVNZ’s children’s streaming platform HeiHei. The original show, called ‘What’s Your Problem?’ follows YouTube star Joseph Herscher and his team as they make hilarious contraptions in a bid to solve the annoying problems Kiwi kids face.

News
You will click here: a look at 25 years of digital advertising, data and diversity
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This year, digital advertising is blowing out 25 candles as the first banner ad was placed a quarter century ago. At last week’s Adobe Symposium in Sydney, the milestone was celebrated with Adobe APAC head of advertising cloud Phil Cowlishaw taking a trip back in time to see how digital advertising has gone beyond banner ads and how marketers need to be considering more than just clicks.

Opinion
Has advertising found its manners?
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A few weeks ago I left agency land for a dip into the real world. It’s been a refreshing combination of digital cold turkey, road trips back and forth between Auckland and Northland, and the peace, calm and tranquility of being underwater. As I came up for air last week I realised that back in agency land it was Cannes week. While I’m sure there was a lot of back-slapping for ideas well made in France, I encountered a couple of ideas closer to home that made me take notice—despite all attempts to continue my advertising detox—and deserve a nod of approval.

News
Best Awards Best Awards: Why Resn’s Rik Campbell and Steve Le Marquand took top honours
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The first thing to know about creative digital agency Resn is they aren’t just famous in New Zealand. They’re renowned worldwide. But what are we saying? Anyone who knows anything about Aotearoa’s design community already knows what legends they are. Which is why it’s only fitting for global managing director and executive creative director Rik Campbell and Steve Le Marquand to win the John Britten Black Pin at the most recent Best Design Awards – because they are among the very best.

Opinion
How to win a direct lion
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I had the privilege of serving on the Direct jury at Cannes this year and learned a lot about what made the winners worthy of hauling extra luggage home this year. So I thought I’d share what I learned with anyone who would quite like a return on that not insignificant investment.