Industry happenings at Adobe, Method, Colenso BBDO, and Pead PR.
Monthly Archives: July, 2019
Instagram will test the removal of ‘likes’ from New Zealand-based users’ content from today.
The viewers have spoken, and New Zealanders have named their favourite ads on television, covering off weddings, birthdays, bank heists and everything in between.
Graham Medcalf takes a look at the week that was, covering stress in the industry, digital talent, as spend on Facebook and safety around celebrities.
Do agencies work with clients like genuine partners that invest in useful outputs and creative thinking to help brands and businesses grow? Or are they more like lawyers and accountants: a necessary contract resource? Erin McKenzie looks at IP partnerships, and how agencies and clients are sharing the load for better results and rewards. Part two of two.
Total digital revenue in New Zealand continues to climb, reaching $275.4 million in the first quarter of 2019, achieving 12.6 percent growth on the same quarter in 2018, following five consecutive quarters of double-digit growth.
Wrestler founder Ben Forman attends the Forbes 30 under 30 summit in Hong Kong, and comes back with a new dream for New Zealand.
Are you focused on B2B, B2C, or B2E (everything, everyone, everywhere)? At Adobe’s 2019 Symposium in Sydney last month, Will Griffith, head of Australia and New Zealand for Marketo Engage at Adobe, took to the stage with Kae Hum from its client Uber for Business to talk about how Marketo Engage is helping marketers and sales teams identify potential customers and nurture them along the decision-making process.
Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.
Simon Moutter has just wrapped up a seven-year tenure at Spark, where the changes the company has gone through under his reign are nothing short of radical. From its name change (Telecom to Spark) and its operating model (traditional to agile), to its culture (publically called out to inclusive) and its structure (monopoly brand to many). Elly Strang sat down with Moutter had a candid chat about his journey to CEO and how one of his biggest lessons was he couldn’t solve a culture issue with process and strategy.
When Kiwibank went to market and asked for agencies to get involved with an ‘unpitched’ pitch process, some of the best agencies, one-man-shops and consultancies threw their hats into the ring. After a thorough process, Kiwibank has appointed 99 as its lead strategic and creative agency partner, responsible for all above the line brand and retail work.
Colenso BBDO head of transformation Edwin Rozells looks into how client marketers can improve their customer experience efforts with the open customer architecture.
‘Freedom in Broadcasting without Harm’ is the newly-stated mission of our most powerful media watchdog. The BSA is also asking if broadcasting standards need to change after the Christchurch mosque attacks. This could be controversial against the backdrop of increased angst about hate speech and freedom of expression these days.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Radio Hauraki will be observing a ‘No Talk Day’ on 9 August in association with Movember Foundation New Zealand, following a similar initiative by Triple M Australia.
Graham Medcalf takes a look at the week that was, covering 25 years of digital advertising, agency/client relationships and understanding audiences.
DDB Australia/New Zealand has announced Damon Stapleton’s promotion to regional chief creative officer Australia/New Zealand. Stapleton previously held the role of chief creative officer at DDB New Zealand.
The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2019 TVNZ-NZ Marketing Awards. We can now reveal the entries that showed true out-of-the-box thinking to deliver impressive commercial results as we announce the 2019 finalists.
These companies have showed us their thinking and made it through as finalists in the 2019 TVNZ-NZ Marketing Awards.
Do agencies work with clients like genuine partners that invest in useful outputs and creative thinking to help brands and businesses grow? Or are they more like lawyers and accountants: a necessary contract resource? Erin McKenzie looks at IP partnerships, and how agencies and clients are sharing the load for better results and rewards. Part one of two.
New Zealand out-of-home media continues to gain momentum, delivering 16 percent growth in the first half of 2019, compared to the same period in 2018. OMANZ members cite a range of key drivers, including the strong adoption of digital out-of-home from new categories, alongside increased spend from traditional category supporters.
Bauer Media has announced two executive team appointments and a number of advertising leadership roles as part of the new-look structure under new managing director Tanya Walshe.
Idealog is teaming up with New Zealand Merino Company to celebrate both the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by holding a nation-wide search for a wool product that harnesses the protentional of this natural fibre. To get the inspiration flowing, here are some of the entries that have already been submitted to the Shuttlerock page, including woollen speakers, shower puffs, oven mitts and bean bags. PLUS: we have extended this competition until next week, Thursday 11 July at 5pm, to give people more time to enter. Read on to see some of the entries, and if you have an idea that hasn’t been submitted yet, head here to submit it. Don’t forget to vote for your favourite, too.
Bridgette Tapsell, CEO of Whare PR, on creating an agency for iwi businesses.
The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into New Zealand’s media industry, the 96 pages cover the state of the media landscape – from the scrutiny facing social media, to the evolution of media agencies. Also, The Hot List results for 2019.
At times, it’s been a white-knuckle ride for this homegrown value apparel retailer, but Postie seems to be facing its second century in business with confidence.
Finalists for The Radio Bureau’s Outstanding Radio Creative Awards have been announced with five finalists from some of New Zealand’s top creative agencies vying for the Grand ORCA and People’s Choice Award which will be announced on Monday 1 August.