KiwiRail Freight and KiwiRail Scenic have released television commercials in an effort to remind Kiwis that rail is still relevant and enjoyable. Auckland-based agency Hot Mustard took charge of the Freight campaign, while Wellington-based Clemenger BBDO held the reins at KiwiRail Scenic Journeys.
Catching a fast train isn’t quite the quickest way to get to another city — it would be far quicker if we could just walk through a door. French high speed rail service SNCF has brought this scenario to life with clever experiential marketing in a new campaign with TBWA Paris.
Mi9 is locally launching the versaTiles ad format it rolled out across the Tasman about six months ago, which it says makes it more accessible for advertisers to spread their message via email. The local versaTiles release follows Hotmail’s relaunch as Outlook.com, which has 1.2 million account holders in New Zealand.
Gigatowners trying to be crowned the winners of Chorus’ initiative to grant speedy internet to one lucky region are showing their creative sides as the competition hots up. The contest got its first meme recently with nice casting of The A-Team hero Mr T.
In an age where technology rules—and where screens are often used as babysitters—there’s still something to be said for old-school leisure activities/imagination-builders like Lego. And, just in time for Christmas, it’s released a fantastic family-themed TVC, its first for 30 years.
The last time Ford and JWT got together to promote a Ford Fiesta, they spiced up proceedings considerably with a few strategically placed bottles of bespoke Culleys chilli sauce. Now, to promote the arrival of one of the first all-new Fiesta Sports models in the country, it’s signed on as a major sponsor of Ponsonby’s popular Art in the Dark festival and partnered with artist Jon Baxter to create an original installation at the event.
Dominic Corry sits down with Jeremy O’Brien, the TVNZ head of sales, to discuss the scale of branded content and how it goes beyond programme integration. They place emphasis on the different forms of branded content and give tips on how to effectively incorporate a brand into a programme.
We’ve seen some interesting methods employed to promote responsible drinking behaviour in recent times, with the likes of NZTA’s Ghost Chips, Steinlager’s marker pens and the Health Promotion Agency’s ‘No More Beersies’. Now Nathan Cooper, he of rubbishcorp and Saatchi & Saatchi NZ fame, is once again using the power of video to encourage drinkers across the internet to consider the consequences of their boozing.
Former telco execs James Fisk and Neil Macdonald have hit the ignition switch on a new app for taxi booking called Zoomy, developed by Auckland company Roam. The app goes the extra mile for drivers and approved taxi organisations, showing them in real time how many calls they’ve received, response times and feedback from users.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
Del Campo Saatchi & Saatchi, based in Buenos Aires, has just a released a hilarious ad campaign for Andes Barley wine that features a bottle-laying hen.
Google’s new TVC for its Nexus 5 smartphone will warm the heart of hopeless romantics everywhere. It’s all about weddings, or more precisely, how you can get good photos and video of people’s big days using the phone’s 8 megapixel camera.
Frucor New Zealand is an undeniably brand and marketing-led company that has developed a reputation for innovation in product, communications and activation. And that attitude flows through the company directly from the office of chief executive Mark Callaghan.
It wasn’t just students learning lessons about digital marketing with a recent assignment to promote small businesses using AdWords. Businesses also got schooled about the value of cropping up early in searches and making themselves more accessible online.
ACC does a swag of things to prevent falls in the home, there’s even a national strategy for it. Now it’s added a game, Safe House, created by Auckland company InGame, to the kitbag it uses to educate people about the issue.
New Zealand mobile ad spent sits at one percent, in contrast to much higher rates of digital spend offshore. With trends like location and rich brand engagement driving growth, that one percent is about to get a whole lot bigger, says Snakk’s Max Flanigan.
Skype’s Stay Together campaign tells the stories of long distance chums who keep in touch using Skype — and the latest story makes New Zealand the star of the show, thanks to an Aucklander called Paige.
The February/March 2013 edition of Dish has beaten stiff competition to win The Maggies: Magazine Cover of the Year award for 2013.
TV3 has confirmed that Nightline will take a break at the end of this year. In 2014, TV3 will be taking a new approach to late night news with The Paul Henry Show, which will see the controversial broadcaster wrapping up the day’s events every weeknight at 10.30pm. PLUS: Sacha McNeil’s new role still unclear.
Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.
Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.
A Halloween stunt by US snack brand Cheetos, which virtually satisfied the vengeful desires of anyone wanting to toilet paper someone’s house, was made possible by Kiwi digital agency Resn.
Whether you like it or not, the things we buy can say a lot about us (or, at the very least, can be used by others to make assumptions). And there’s perhaps no item more symbolic of an owner’s personality than the car they drive. Creative types seem pretty keen on interesting cars. So, with all the switcheroos in the automotive space at the moment, we thought it was an opportune time to launch a new section on StopPress that aims to showcase some of the vehicular proclivities of those working in the marketing, advertising and media sectors (and will presumably cement the general public’s view that this industry is infested with rich wankers). Every few weeks we’ll be asking someone in the biz to tell us about their steed and first up is TBWA\’s chief creative officer Toby Talbot and his Volvo P1800.
Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.
Dodge released its first Anchorman 2-related ads in early October. They were awesome. And Ron Burgundy’s back with some more brilliant ads, including a very hard sell, entertaining mispronunciation and some awkward dead air.
Memphis Meltdown has never been known for its sanity, but now the brand is encouraging Kiwis to join the madness by screaming into a giant ear for ice cream.
When Axis set out to stage a more collegial and celebratory awards show this year, it might not have imagined agencies cosied in warm embrace over each other’s work, nor its trophy moving in for a fleeting kiss with a doppelganger. But as this year’s awards open for business, Clemenger BBDO has paired off the big guns and asked them to love each other as only agencies can.
There are a lot of words in a newspaper, most of them spelled right and grammatically correct. But a few grammar nerds were up in arms on Twitter yesterday after the Herald committed a cardinal sin and used the words ‘might of’ in a headline.
The creatives at Saatchi & Saatchi NZ are stretching the beer-plumbing theme with a competition that gives entrants the chance to win a beer-plumbing addition to their homes. PLUS: more Tui pranks to follow.
A group of entrepreneurial young Westlake Boys students are doing their bit to prove that businesses with a soul can help make the world a better place. And Liquid Change, a bottled water business with a charitable twist that started off as part of the Young Enterprise Scheme, has gone further than most of its student ilk: into the fridges at one of the country’s biggest oil networks, Z.