Bonding through bricks

In an age where technology rules—and where screens are often used as babysitters—there’s still something to be said for old-school leisure activities/imagination-builders like Lego. And, just in time for Christmas, it’s released a fantastic family-themed TVC, its first for 30 years. 

Developed by Amsterdam agency We Are Pi and shot by director Joanna Bailey, it’s brilliantly written and it’s a great endorsement for the family bonds created through building—and the universal naffness of grandma’s knitting. 

For a few more “great ads from a great company”, check out this list.