Fast train from Paris

Catching a fast train isn’t quite the quickest way to get to another city — it would be far quicker if we could just walk through a door.

SNCF, the French high speed rail service, has teamed with TBWA Paris to create this scenario using an experiential marketing stunt. The campaign promotes its service as a quick way to get to other European destinations.

Brightly painted doors around Paris were the entranceway to another city: behind them were screens showing the cities in real time. Pleasantly surprised pedestrians were greeted by mime performers and dancers and even got themselves sketched by an artist.

About Author

Comments are closed.