Catching a fast train isn’t quite the quickest way to get to another city — it would be far quicker if we could just walk through a door.
SNCF, the French high speed rail service, has teamed with TBWA Paris to create this scenario using an experiential marketing stunt. The campaign promotes its service as a quick way to get to other European destinations.
Brightly painted doors around Paris were the entranceway to another city: behind them were screens showing the cities in real time. Pleasantly surprised pedestrians were greeted by mime performers and dancers and even got themselves sketched by an artist.