Following the success of last year’s ‘what word do you hate the most?’ campaign, Leukaemia & Blood Cancer New Zealand (LBC) has now gone in the opposite direction by encouraging Kiwis to keep their Facebook lips pursed during Cancer Awareness Week. PLUS: Kiwis can also join the cause via a Facebook app.
Hallenstein Brothers has collaborated with Coca-Cola and Will.i.am to produce a range of eco-friendly suits targeted at millennials that are manufactured from up to 25 recycled PET plastic bottles.
Pepsi tried to give Coca-Cola (or, due to copyright reasons, ‘Cola-Coca’) a burn with its Halloween ad. It got some pretty good social media traction as a result, although some were confused about the message and thought it was showing its rival as a super hero. And while it’s not clear if this witty response is a legitimate one from Coca-Cola, maybe it should be.
According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it’s launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Standard inflight safety videos are in danger of extinction, with Delta and Virgin America the latest airlines to follow in Air New Zealand’s quirky footsteps.
.99 mans the fort with some senior staffers, Murray Deaker switches off, and changes at The Radio Network, Hunter and Pead PR.
Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.
The worst kept secret in the New Zealand magazine business was confirmed this morning when Bauer announced it had added APN-owned magazines The NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme to its roster, subject to Commerce Commission approval.
Pagani, one of the oldest New Zealand-owned fashion chains, has been given an overhaul with the help of Running with Scissors. And the changes stretch from the instore experience to the advertising.
NZ Rugby World has made significant advancements in the digital space this year, launching its iPad edition, increasing the frequency of its eDm to weekly and growing its Facebook fan base to over 20,000 friends. And its latest promotional piece features one of the sport’s most promising players, Steven Luatua, who encourages viewers to buy a copy—or else.