It’s kind of a big deal

Dodge released its first Anchorman 2-related ads in early October. They were awesome. And Ron Burgundy’s back with some more brilliant ads, including a very hard sell, entertaining mispronunciation and some awkward dead air. 

According to Bloomberg BusinessWeek, Will Ferrell made 70 ads for the company (and they didn’t have to pay for his services as it’s a cross promotion for the movie) and they’ve had over seven million hits on YouTube. 

“Chrysler has reported an 11 percent increase in vehicle sales since the ads started, with Durango sales up 59 percent.”