Monthly Archives: November, 2013

News
Connecting the data dots: Jon Bird on the future of retail
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Chairman of Ideaworks Jon Bird discusses what Kiwis can expect to learn about the future of retail from Steve Brown and David Roth at the Westfield Breakfast Seminar that is scheduled to run at the Langham on 19 November. In addition to discussing the speakers’ areas of expertise, Bird also touches on some of the innovations that are going to be unleashed on the retail world in the next few years.

News
Four new publications hit the shelves: belief still exists in print
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The phrase ‘print is dead’ has become ubiquitous in the industry, but there is still an argument to be made for region- and industry-specific publications that target certain groups of people. And in the last few months, four new titles have appeared on the market, and the teams working on these projects are optimistic about the future of print in New Zealand.

Opinion
The magic of collision
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Michael Goldthorpe went along to TVNZ’s new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.

News
Sainsbury’s keeps it real for Christmas
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We posted a whole host of fancy, often fantastical and fairly big budget Christmas ads from overseas a few days ago. Now Sainsbury’s has joined the fray, and it’s knocked it out of the park with its emotional, user-generated festive film.

Opinion
Ready for .anything?
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New generic top level domains mean a range of new choices for businesses and brands, but it’s important to get the application process right to secure the name you want, says Tim Newman.

News
Telling the New Zealand Story: how the campaign was brought to life
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Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.

News
Product placement
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Brands are pretty keen to get themselves on the big screen these days. And, as Dodge has shown with Ron Burgundy, fictional characters make for pretty good spokespeople. So what do you say L’Oréal? It’s a match made in heaven—literally.

News
TVNZ rings in its new year, talks up local/international combo and embraces multi-night screenings—UPDATED
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MediaWorks was pretty cocky at its new season launch a few weeks ago. And, not surprisingly, so was Television New Zealand, which unveiled its primetime plans for the year ahead at the Viaduct Events Centre tonight, talked up its local content/international output combo, revealed its big programme partnership with Purina and, in recognition of the success of shows like My Kitchen Rules and The Block NZ, announced a new focus on multi-night screening.

News
Horse’s Mouth: TVNZ’s Jeremy O’Brien
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TVNZ announced its new season line-up tonight. So we sat down for a chat with head of sales Jeremy O’Brien to talk about the broadcaster’s changing content strategies, the growth of production partnerships, the MediaWorks situation and what the future holds for TV.

News
Good enough to eat
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Nestle in South Africa went all sweet and gooey on the recent launch of Android’s KitKat OS with an exhibition of 3D printed chocolate sculptures. The 10 sculptors managed to resist scoffing their works of art before putting them on display.

News
TVNZ takes to Tinder to hook up zombie lovers
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TVNZ has made its first foray into using the dating app Tinder as a marketing tool, but it was with a dark twist befitting a promo for zombie horror show The Walking Dead. Unsuspecting love lorn guys were served up hotties who eventually turned out to be walkers.

News
The iPhone trance
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Don’t you hate it when you miss your bus, a meeting, or are forced to sleep rough in a cafe because they turned out the lights a and left without you realising? That’s what happens to the unfortunate schmucks in AT&T’s promo for a zero down offer on the latest iPhones.

News
Beached as: Getty’s top-selling beach moments
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The jandals are out in force, many have had the first sunburn of the season and the beaches are filling up. Summer is almost upon us once again, so to celebrate the closeness of the great yellow orb, here’s Getty’s top-selling beach-moment images in New Zealand.

News
Seene app shows off the world in glorious 3D
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You know you’ve made it when you’ve featured on the likes of Mashable, TechCrunch, The Verge, The Next Web and Daily Mail, without spending anything on marketing except your own time. That’s what three Kiwis and a Londoner have achieved with their 3D photo app Seene.

News
Imagistory app among the first hunting Kiwi kickstart
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Imagistory, an app that encourages kids to use their imaginations to create stories from picture books, is among to first to use Kickstarter as the site gets set to launch downunder today. Founder Nick Barrett won the top award in AUT’s Venture Fund for the app concept in 2011, which provided a $7300 boost. He’s now seeking $15,000 on Kickstarter.

News
The Warehouse Group gets slice of online buying spree action
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The Warehouse Group has brought its own version of the 24-hour online buy-up Cyber Monday to New Zealand, ahead of another Kiwi event based on the concept. The Warehouse, Warehouse Stationery, Noel Leeming, Red Alert, Torpedo7, 1-Day, ilovebeauty, pet.co.nz, No.1 Fitness and shotgunsupplements.co.nz were among the participants in the group’s 12 November event.

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