Chins have been stroked, cases have been put, voices have ben raised and chocolate thins have been consumed. Which can mean only one thing: the winners have been chosen for the StopPress/MediaWorks TVC of the Year.
Roger Federer is good at a lot of things: tennis, making boatloads of money and not really sweating much on court. But he’s not too highly regarded for his acting skills, as this groaner for Lindt shows. But through the wonders of modern technology, help might be at hand for those agencies hoping to get sports stars to better endorse brands. It’s certainly assisted NBA star Blake Griffin’s commercial skills.
Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.
Most productivity apps attempt to organise one part of your life–work, your personal life, your finances. Bento for iPad is a database that doesn’t make that distinction, but rather encourages you to do a little bit of everything.
As Rod Oram said in a TVNZ report about the recent Fonterra product recall: “We need to be extremely mindful of how reputations are won and lost in the new social media world we live in.” Simon Young looks at what was being said about Fonterra and this current crisis on Chinese social media.
Organisations like the Broadcasting Standards Authority and the Advertising Standards Authority have a difficult job dealing with the multitude of complaints that come flooding in. But they do get to laugh at the ridiculous ones and P J Radich, the chair of the Broadcasting Standards Authority, has released a list of trivial complaints that it has received.
Australians are renowned for their dignity, manners and good grace. So it’s no surprise to see a bunch of ex-Wallabies erecting a billboard that offers the All Blacks a warm welcome to Australia for the Bledisloe Cup.
Telecom and Vodafone both announced today that Telecom has dropped court proceedings against Vodafone, after the latter’s SuperNet advertising ruffled some feathers.
Cadbury’s dreams, Regina’s first world problems and TVNZ’s draining of the talent pool make the playoffs.
Have you got a dream? It’s to go to space, right? Well, Cadbury probably isn’t going to send you there, but it might make one of your slightly less-ambitious dreams come true with its new Cadbury Dreams campaign.
APN won the pitch for Tourism Australia’s media business recently, relieving Fairfax of its duties. But now Fairfax has a broader range of destinations to promote, after signing a deal with the House of Travel that encompasses contextual commerce and co-created content.
Clearly drug testing is not a priority at Berlin ad agency Storz & Escherich, because the company produced this ad for pre-owned Minis.
Four well-known New Zealanders—Judy Bailey, Colin Mathura-Jeffree, Jon Bridges and Michael Van de Elzen—are packing their bags and indulging their passions in Australia as part of Tourism Australia’s new content marketing campaign with APN.
Regina, one of New Zealand’s original confectionery brands, has been laying dormant since 2001. But it has now been reborn, with a new look, some quirky new Kiwi-fied products and a new ad campaign that focuses on the first world problem-solving ability of its creations.
Air New Zealand has announced an update to its mPass mobile application that now allows users to book flights using their smartphones or tablet devices, getting people one step closer to never needing to sit on their computers again.
After a competitive pitch, it’s thought Shine has won the Goodman Fielder dairy business, which means it has said goodbye to Fonterra.
Music magazine Rip It Up has been sold to Groove Guide publisher Grant Hislop.
The latest readership and circulation numbers are out and they have continued to go in the wrong direction for newspapers, with every major paper down on both counts when compared to last year and to the last survey result three months ago.
Animating app Toon Hero, created by Auckland-based startup Trigger Happy, launched on the app store for iPad and iPad mini on Friday.
Looking for that special something for the ad man/woman that has everything? Then you can’t go past Creative Miscellaneous Materials, a website that offers a vast array of remarkable products to help those working in the persuasive arts.
There’s plenty of excitement about craft beer at the moment. And plenty of debate about what that term actually means. But, after a big few days for the sector in Wellingtion, John Baker asks if it is the big boys making ‘faux craft’ or the new players making average product that are likely to do more damage.
The good cutlery is being shined, the wait staff are being put through a rigorous training regime and the country’s top marketers are getting out their lint rollers in preparation for the TVNZ-NZ Marketing Awards at The Langham on 29 August. Tickets have been selling like hotcakes (or, to bring that phrase into the modern era, like iPhones) and there are only a few seats remaining before we put up the ‘full’ sign. So if you want to secure your spot, click here to get yourself a ticket.
Another senior hire for Y&R, another big scalp for the Radio Network, a rare expansion at MediaWorks, more volume for Volom and a fashion expert for Pead.
Ogilvy & Mather has taken out this month’s Newspaper Ad of the Month with its topical ad for Beneful that responded in canine style to an article claiming playing with sticks was no good for dogs. The win takes them to six points and sees them join DDB at the top of the Agency League table.
Apparently New Zealand hasn’t run out of talent just yet, because not long after MediaWorks’ big talent show wound up, TVNZ’s big talent show gets set to start.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Jennifer Duval-Smith wrote about the importance of having a digital crisis management plan a few months back. Here she details four steps you need to heed.
NZ Actors Equity’s Anna Majavu responds to a piece from DraftFCB’s Pip Mayne about the need for anachronistic talent contracts to evolve.
Marmite has been a huge topic of interest in New Zealand over the past few years, with the closure of Sanitarium’s Christchurch factory after the earthquake leading to ‘Marmageddon’. But the Marmite brand has a different problem in the UK: people keep forgetting to use it. So it’s spoofed the current crop of animal welfare reality shows with an ad showing some horrible cases of yeast-based neglect.
Since it was switched on around 23 years ago, Sky has grown into the country’s biggest media company, with almost half the country signed up to its services. For the past few years, its default brand statement has been ‘Your Happy Place’ and DDB’s comms around that idea have been top notch. But it’s started to roll out its new brand identity, which features the tagline ‘Come With Us’ and aims to bring the work of the broadcaster to the fore.