Ogilvy & Mather’s fluent doggish earns plaudits

Ogilvy & Mather has taken out this month’s Newspaper Ad of the Month with its topical ad for Beneful that responded in canine style to an article claiming playing with sticks was no good for dogs. The win takes the agency to six points and sees them join DDB at the top of the Agency League table. 

​The judges—Lucy Wilcox, JWT; Ben Polkinghorne, Colenso BBDO; and Vaughn Davis, The Goat Farm—said the winning ad was “great use of topical, showed really quick turnaround time and was entertaining”, while the runner up used “the medium really well, is funny, entertaining, and gets the cheap price message across”.

This month’s runner up, with one bonus point, was DraftFCB, for its Pak‘n Save campaign.

As well as the points towards the Agency League, the winning creative team also receive $250 cash. Their ad also goes through as a finalist to the 2014 $10,000 Newspaper Ad of Year, and is entered by News Works NZ into the 2014 Axis Awards.

Enter your ad for next month at agencyleague.co.nz/enter. And check out Ogilvy putting its laser to good use on Barnes Catmur. 


Copywriters: Angus Hennah, John Coles

Art Director: Gaelyn Churchill

Designers: Danny Carlsen, James Wendelborn

Senior Brand Manager: Melissa Harland

Client: Nestle Purina Petcare

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