Monthly Archives: August, 2013

News
New World turns its people into products in Colenso BBDO’s informercial-style campaign
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The ‘Every Day a New World’ brand campaign earned plenty of fans when it was launched last year (even some from Australia). And New World and Colenso BBDO have followed that up with a series of four ads that aim to, as Foodstuffs’ group brand director Jules Lloyd says, “showcase the craft, expertise and quality of food across our fresh departments, highlight our key points of difference and shift some customer perceptions”.

News
Block-a-holics come to new house party
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MediaWorks’ 2012 ratings star The Block has returned with strong first up audience numbers. Now screening three nights a week instead of two, the first three hour-long episodes drew an average five-years-plus audience of 411,800, a ten percent increase on the average audience of the first three episodes of the 2012 series.

Movings/shakings
Movings/Shakings: 29 August
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Boucher takes the editorial wheel at Fairfax, APN’s Johns on the hunt for partnerships, veteran Mike Yardley jets into the editor’s chair at For the love of travel website, Kristina Rapley is the Creme of the crop, Hotwire gets its first board members, market research outfits join forces, and Simon Sievert is DraftFCB’s new digital architect.

News
Catch your break, win some shoes
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There are many strange holidays. International Houseplant Appreciation Day, Pissing Day or International Talk like a Pirate Day. Brands occasionally get in on the act as well and create their own (American Express won two grand prix at Cannes in 2012 for its small business day). And global footwear company Keen has joined that club with Worldwide Recess Day.

News
Brands get an honest face
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When was the last time you felt you could rely on a company slogan to honestly say what it stands for? Just as well Buzzfeed is on the case, then, to tell it like it is.

News
JWT heats up some Ford sauce, catches the eye of HQ with ‘The Passengers’
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How do you showcase the power of a car without reverting to shots of driving on winding mountain roads? If you’re Ford and JWT, you create a very hot, limited edition chilli sauce and place the bottles in trendy Mexican restaurants, burger joints where car clubs meet up on cruise nights and food carts at motorsport tracks. PLUS: JWT celebrates its bumpat from Ford global.

News
Storm’s a-comin’
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New York agency Barton F Graf and activist group 350 Action have taken a unique approach to bringing shame on the names of climate change deniers: attaching their names to extreme storms.

News
Crazy recruiter is crazy
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We all know how the digital landscape has changed how we’re picked for jobs, but there are perhaps no crazier online recruitment processes than this one by US company founder Richard Silverstein, who wants an executive assistant.

News
Mogul’s social app set for US debut
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Strea.ma, the cloud-based web app that aggregates and displays social media activity – developed by Hawkes Bay digital marketing agency Mogul – will take centre stage in San Francisco early next month. Not bad timing with fever around a certain boat race series hotting up.

News
Shell’s radio controlled embarrassment
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Whether it be fake press releases about donating polar bears or satirical websites or staged PR disasters, Greenpeace has gone to great lengths to try and stop Shell from drilling in the Arctic. And it managed to piss Shell off again recently after smuggling in two remote controlled banners—one featuring the words “Arctic Oil? Shell No!” and the other “Save the Arctic.org—to the Belgian grand prix, an event Shell sponsors.

News
AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push
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When AIG announced its five-and-a-half year sponsorship deal with the NZRU and plonked its logo in the middle of the esteemed black jersey, some naysayers decried the game’s descent into commercialism, while those involved in the deal celebrated the massive boost it would give the game in this country. As is almost always the case, no-one really seems to care anymore. The logo is just … there. And now that the dust has settled on the unveiling of the jersey, AIG has launched its first major rugby-related campaign, ‘It’s Our Job’.

News
Westfield wants you to pin its fashion
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Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.

News
Turning Japanese—UPDATED
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Japan has a well-earned reputation for making batshit crazy ads like this, this or this. So, as part of the Comedy for Cure Kids on TV3 last week, Corey Jane punk’d some of the All Black newbies and tricked them into thinking they were filming an ad for the Japanese market.

News
The return of Terry, the bi bipolar polar bear
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When Terry the Bi Bipolar Polar Bear first appeared online five years ago, he “was a minor internet hit amongst bi’s, bipolars and bears”. And now, thanks to creator/writer/performer Jeremy Dillon, Pukeko Pictures and Yukfoo Animation, he’s back—and he’s better than ever.

News
A bit of a fling
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Bungee jumping? Pfff. There’s no reason to rely on gravity and elastic alone when you’ve got machinery to assist. And Mountain Dew and Devin Graham have joined forces to create some whiplash-related entertainment.

News
Sovereign picks Tenfold for print and design
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Insurance provider Sovereign has chosen four-year-old agency Tenfold mostly for print and design work. Sovereign’s general manager of marketing David Drillien wouldn’t say who else was in the running for the business, but said it chose Tenfold because it could be a “decent size client” for the agency and because its specialisations fitted with what Sovereign needed.

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