If you’ve ever been self-conscious about your dress, don’t worry: you could be traipsing around New Zealand carrying an 18kg backpack that looks like an alien invention.
Monthly Archives: August, 2013
Soon after brother and sister pair Libby and Ben Crawford won the first instalment of The Block NZ, they opened their own eponymous creative agency, Libby & Ben. So how’s that working out for them?
There are beer bottles shaped like reptiles, luxury kayaks, compact campervans and state-of-the-art paintball guns among the finalists of this year’s Best Design Awards.
Not long after one seemingly solid agency-client partnership came to an end when 2degrees shifted from TBWA\ to Special, another seemingly solid agency-client partnership is also up in the air, with Volkswagen putting its business up for pitch. Plus: Hyundai’s recent move.
Now that same-sex marriage is legal in New Zealand, and the licenses have been signed, we round up the companies chasing that sweet pink money.
In the first instalment of a new series, AJ Park patent specialists Anton Blijlevens and Mike Biagio catalogue some of the world’s most notable recent—and protected—inventions.
Here at StopPress we’re a fan of F-words. We mean fun, fantastic and fabulous, of course!
Fox Sports’ Jay Onrait takes a novel approach to promoting a Colts vs. Giants American football game.
TVNZ will launch its OnDemand app for Samsung Galaxy devices on Friday 23 August.
Lion’s entry-level craft beer brand, Crafty Beggars, has launched a new ‘billboard takeover’ ad campaign.
The residents of StopPress towers are huge fans of both dad dancing and awkward high fives. And NZ Lotteries and DDB have made all our dreams come true by combining these two wonderful things into one ad in an effort to drive sales of Lotto tickets for Fathers Day.
Hard-nosed sales messages are a hallmark of retail advertising. But the best brands try to tell a story as well and Rebel Sport has invested significantly in its brand advertising over the past few years. Judging by its impressive results, that strategy is working well and the combo approach has continued with the launch of its new brand platform, which aims to show that no-one gets sport like Rebel Sport by revealing intriguing facts about individual sports.
Matt Westerman, resident digital engagement specialist at Ubiquity, looks at some of the burgeoning digital trends overseas and how they might impact on email marketing strategies in New Zealand.
Republik and Fuji Xerox brought a bit of creativity to the world of digital printing a couple of years back with its impressive Fujikistan campaign, which won a host of awards and helped sell plenty of colour presses. And the pair have continued that trend with an impressive aviation-themed campaign to launch its wide format range of digital printing presses.
Auction website TradeMe has launched self-service ad platform Local Ads, aimed at small- to medium-sized businesses.
TV3’s ‘competitive current affairs’ show The Vote discussed whether Auckland was sucking the life out of New Zealand this week. Throng.co.nz’s Regan Cunliffe wasn’t too impressed and wrote a post entitled ‘when whoring for ratings doesn’t work’. And he copped an earful on Twitter from the two stars of the show, Duncan Garner and Guyon Espiner.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
TBWA\ has been in the trenches with 2degrees since it started in 2009. But that fruitful relationship has come to an end, with Special Group coming out on top after a competitive pitch.
An Achilles’ Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.
A crowd-sourced campaign to stop the GCSB bill, which would grant the Government greater surveillance powers over New Zealand residents and citizens, has reached its funding goal on PledgeMe.
Rob O’Neill goes back to his tech roots, Maria Slade means business, Undertow Media lands in Auckland, Alex Radford heads to Consortium, Louise Richardson hangs up her NZ Woman’s Weekly hat, Josephine Mackenize joins Blockhead and The Sweet Shop adds another to its roster.
The Radio Network’s digital offering iHeartRadio was in gestation for slightly longer than anticipated, but it’s out and it’s proud and, in an effort to get more New Zealanders signed up to the streaming service, it’s putting on a free concert starring the current apple of the Kiwi music industry’s eye, Lorde.
PopPress remembers a time when it tried to find out what Kelloggs’ LCMs stood for. It remains a mystery to this day and it may never be solved. But does it matter what an acronym actually stands for? Phone maker HTC doesn’t think so and it’s launched a massive (supposedly $1 billion) Here’s to Change campaign starring Robert Downey Jr that says it can mean whatever you want it to mean, whether that’s Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.
It’s not ‘Big Data’ you should be worried about, says Dave Mansfield. It’s ‘Bad Data’.
Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.
These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn’t always that way, with British accents and values typically being favoured in the nation’s early television advertising. Colenso’s ‘Who are we’ campaign for BNZ in 1990 is widely regarded as one of the first to “consciously reflect a distinctive New Zealand identity”. And for the first time that full series is available to view online.
Who starts a new digital agency in the middle of a global recession? Ben Young and Duncan Shand, that’s who. We talk to the Young & Shand co-founder and managing director about the company’s plans and why its clients still need a specialist digital agency.
After almost 1,000 votes, the entertaining fish out of water tale that aims to show that Westpac has ways of helping customers into their own house has taken out the StopPress/MediaWorks People’s Choice Award. Micheal Healy, Westpac’s portfolio director — brand and marketing, takes us through the thinking behind it.
Toyota is renowned for creating brave, entertaining and memorable advertising that resonates with New Zealanders. And it continued that trend last year when it introduced the nation to a car-loving cat called Alloroc, the furry star of the ad that took out the 2013 StopPress/MediaWorks TVC of the Year Award.