DDB managed to get a whole heap of New Zealanders to upload pictures of themselves imitating a beetle for a VW promotion last year. And now it’s trying to get New Zealanders (and Australians) to upload videos of themselves that show them professing their love for the Big Mac in chant form.
The shift to digital has disrupted many industries, but news media has been one of the most badly affected. So what are the options? And are any local publishers making money online? Sim Ahmed investigates.
After waiting for the dust to settle following the Christchurch earthquake, NZI has launched a big animated campaign that tells the story of the ‘devil’s chair’—and aims to show that the company will be there to help New Zealand businesses when the unexpected inevitably happens.
TBWA\ got a big slap in the face a few weeks back when it lost the 2degrees business to Special Group. But, in what chief executive Todd McLeay says is “some consolation”, it has picked up the TradeMe business.
Richard Stevens, now managing director of BrandWorld, plans to rejuvenate the company’s mastheads as founder Bill Peake and former shareholder Mike O’Sullivan dip a toe into retirement.
The challenge and opportunity for business is that mobile significantly disrupts the traditional path to purchase model across most categories. Understanding how you can use the channel to attract, convert and retain customers will help marketers reinvent their sales model and deliver new business opportunities in this rapidly evolving landscape.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night at the Hopetoun Alpha, a bunch of finely tuned, very well-dressed and alcohol-infused athletes from the marcomms sector took part in the 2013 Global Beer Pong Championship of New Zealand Advertising, an event put on by MediaWorks Radio and supported by Faux Beer. And it was team NWA (Gerhard Simanke and Mark Banbrook from The Radio Bureau) took out the title after a fiercely contested final against Team Cock (Simon Teagle and Rachel Leyland, DraftFCB).
It’s Restaurant Month in New Zealand, and new Auckland restaurant Atico Cocina is celebrating with StopPress by giving away an $80 voucher.
While most of the focus around road safety in New Zealand has been on alcohol in recent years, drug driving is also a serious issue. It’s not really a laughing matter, but, perhaps following on from the success of ‘Ghost Chips’, NZTA and Clemenger Group have once again gone down the humorous road to show Kiwis that if you’re laughing at soap, taking too long to buy 12 frosty pigs or staring at a waving cat then you shouldn’t be driving.
Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.
Tourism New Zealand has found a way to tempt visitors thinking of a premium activity based holiday, as well as those whose appetite has been whetted by the Lord of the Rings trilogy, with a new-look 100% Middle-earth, 100% Pure New Zealand campaign.
Greenpeace got its hoax on last year with a fake website called Arctic Ready, which asked users to come up with their own Shell-related ads and aimed to draw attention to the company’s desire to drill for oil in the region. The best one, ‘You can’t run your SUV on cute. Let’s go’, was put on a massive billboard and erected outside Shell’s HQ in Houston. The organisation continues to fight against the proposed drilling and a ‘press release’ about Russian company Gazprom and Shell delivering a polar bear to Auckland Zoo that was sent to the media and published by stuff.co.nz seems to bear the mark of Greenpeace as well.
So Shearer’s been shorn. Bad headlines have been written. And since his resignation bombshell earlier this afternoon, Twitter lit up with reaction and people touting successors (our favourite: ‘We’ll never forget you Damon Shearer!’).
Dads are quite hard to buy presents for. And marriage equality is now officially legal in this country, so technically it’s possible for dad to be a woman. But this is taking things a bit far.
If you’ve just watched a video of Japan being flattened by a tsunami, you may not feel it’s the best time to book a flight over.
As the ‘100% Pure’ brand, meticulously built by Hobbit labour, begins to erode, I find myself asking the question – is it now time for the geeks to inherit Middle Earth? If we must align our country’s brand with an export industry, would not IT be a smarter choice?
We’re pretty sure there won’t be enough pixels in the world until we can distinguish our faces when the Earth is photographed from space. That said, Getty Images is offering some remarkable Giga-pixel and 360-degree images of some of the world’s biggest news events.
TVNZ has released its first report on the impact on advertisers of viewers ‘timeshifting’ television, and the results are surprisingly positive.
If you regularly plan events as part of your job, you probably need some kind of portable system for keeping track of everything. That’s where Super Planner comes in–it’s designed to help you keep track of attendees, catering, pricing, and everything else.
In case you haven’t noticed, New Zealand is a pretty photogenic place. And Getty Images has compiled its top-selling images of this beautiful country, as downloaded by the locals.
Bradley Cooper sums up this great new Nike ad from Wieden + Kennedy perfectly with his second last line.
People do strange things for money. We’ve seen the auctioning of penile ad space by a Hamiltonian chap, people selling space on their bodies for branded tattoos and a weird name changes to corporate entities. For a moment, Maria Sharapova fooled the world into thinking she was joining that club of money-hungry sell-outs by saying she would legally change her name to Sugarpova, the name of her sweets brand, for the duration of the US Open.
When TVNZ nabbed the rights to Home and Away from MediaWorks early last month, it had to find a way to let people know that Alf Stewart’s stalwart old mug would be switching channels.
Vodafone and Sky TV have renewed an agreement that allows Vodafone to resell Sky services, and for the telecommunications company to distribute Sky through its SuperNet broadband network.
One StopPress reader will win a double pass to the California Design art exhibition, which is currently being held at the Auckland Art Gallery. If you’d like to go but don’t want to take your chances, StopPress readers will also get a $5 discount on tickets.
Absolut has a reputation for adding chutzpah to its brand through its various art projects, Frucor’s H2GO went down the designer route earlier this year and spruced up its bottles and French water brand Perrier is also getting in on the act with limited edition bottles inspired by pop artist Andy Warhol hitting the shelves as part of the brand’s 150th anniversary celebrations.
Online sports broadcast service Premier League Pass streamed its first games on 17 August, and there have been one or two teething problems. No big deal, says chief executive Tim Martin.
We know you thought you were sick of Grumpy Cat, but apparently the frowning feline is still doing TV interviews. In this clip from Australia’s Today show, host Karl Stefanovic can’t cope with Grumpy Cat’s reaction to his line of questioning.
Got 12 seconds? Then you’ve got time to check out a time lapse of Nespresso’s new billboard, printed and installed by Boston Digital.