Macca’s inspires some meat-based creativity with Big Mac Chant

DDB managed to get a whole heap of New Zealanders to upload pictures of themselves imitating a beetle for a VW promotion last year. And now it’s trying to get New Zealanders (and Australians) to upload videos of themselves that show them professing their love for the Big Mac in chant form. 

“Macca’s is laying down a challenge to the country: who can do the biggest, best and most original Big Mac chant? We want to find the ultimate Big Mac Chant by letting Big Mac lovers challenge each other to perform the chant in new and interesting ways,” says the release. 

Chants can be uploaded at bigmacchant.com (each upload gets a free Big Mac) and an overseas getaway with six mates is up for grabs. There also daily and weekly hotel voucher prizes, courtesy of Wotif. 

Voters are also in line for some freebies, with two free Big Macs per week up for grabs.

The TVC was shot by Christiaan van Vuuren, AKA The Fully Sick Rapper and one half of The Bondi Hipsters.  

And here’s where it all started back in 1984. 


Client: McDonald’s
Marketing Director AU: Chris Brown
Marketing Director NZ: Miriam Rae

Director of Digital Marketing: Mark Wheeler
Marketing Manager: Alice Telford
Brand Manager: Luke Pavan

Agency: DDB 
Executive Creative Director – Andy Fackrell
Creative Director –  Jordan Sky
Art Director  –  Tim Yates
Copy writer –  Ashwin Gopal
Art Director –  Julia Ferrier
Executive Producer – Judy Thompson
Agency Producer  –  Samantha Meehan
Group Account Director  – Cath Bosson
Account Director – Carly Pratt
Account Executive – Rebecca Kearsley

Digital Creative Director – Aaron Goldring
Digital Business Director – Paul Pritchard
Senior Digital Producer – Dov Tombs
Digital head of Design – Jason Vertongen
Technical Director – Cameron Crosby
Senior Digital Technologist – Jarrad Edwards

Production Company – JUNGLEBOYS
Director – Van Vuuren Bros
Executive Producer – Alex Hay
Producer  – Catherine Warner

Post production – Cutting Edge
Sound Design – Song Zu Music – Peter Van der Fluit – Liquid Studios

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