Not an easy sell

Japan is a cool pace. Everybody wants to go there to see the bright lights of Tokyo, and the incredible mass of people making their way across the Shibuya crossing. Everyone wants to go to the crazy restaurants, where dinner always comes with a show complete with fake, LED-lit tanks with dancing women on top. (No really, that’s a real thing–it’s called the ‘Robot Restaurant‘.)

Still, if you’ve just watched a video of Japan being flattened by a tsunami, you may not feel it’s the best time to book a flight over. Unfortunately for Air New Zealand, keyword-based advertising doesn’t always make that distinction.