articles tagged 'JWT'

JWT wins MoleMap account

  • Advertising
  • September 20, 2017
  • StopPress Team
JWT wins MoleMap account

JWT has been named the agency of record of MoleMap, following a competitive pitch.

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Party leaders vs policy monsters: Vice, Heyday and JWT turn politics into a game for youth

  • Advertising
  • September 14, 2017
  • StopPress Team
Party leaders vs policy monsters: Vice, Heyday and JWT turn politics into a game for youth

With 34 percent of 18- to 24-years-olds not enrolled to vote, Vice, JWT and Heyday have teamed up to gamify politics in a bid to get the country’s youth to the polls.

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University of Auckland and JWT encourage students to 'never stop' in new campaign

  • Advertising
  • June 14, 2017
  • StopPress Team
University of Auckland and JWT encourage students to 'never stop' in new campaign

With semester two of the academic year kicking off next month, the University of Auckland have released a new campaign urging the next generation of leaders to be restless in their pursuits.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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JWT lures international ECD to Auckland office

  • Movings/Shakings, brought to you by Marsden Inch
  • December 1, 2016
  • StopPress Team
JWT lures international ECD to Auckland office

After taking its search international, JWT has appointed London-based Justin Barnes as its executive creative director, filling the gap left by former JWT executive director Cleve Cameron, who departed from the agency back in May to pursue a music career.

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Cleve Cameron continues to 'Do' it

  • PopPress
  • September 9, 2016
  • StopPress Team
Cleve Cameron continues to 'Do' it

Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.

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voices

Creative malleability: why Cleve Cameron left his role as an ECD to focus on music

  • Advertising
  • May 27, 2016
  • Holly Bagge
Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
Credit: Glenn Chapman

I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to 'Do' it.

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Auckland Transport offers 'happy ending vouchers' to sober drivers

  • Advertising
  • February 4, 2016
  • StopPress Team
Auckland Transport offers 'happy ending vouchers' to sober drivers

In a bid to get 25- to 39-year-olds to stay in the zero drinks zone when driving, Auckland Transport has launched a quirky campaign that comes with the promise of a happy ending (and we’re not referring to a Disney interpretation of events here).

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Contact Energy and JWT give trick or treating an interactive twist

  • Advertising
  • October 30, 2015
  • StopPress Team
Contact Energy and JWT give trick or treating an interactive twist

It’s Halloween tomorrow, and plenty of Kiwi brands are jumping on board the ghost train. Some campaigns are spookier than others, but Contact Energy’s ‘Trick or Treat’ pre-roll ad on YouTube takes the opportunity to let viewers choose their own adventure. PLUS: the rise of Halloween as a retail event in New Zealand.

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The University of Auckland achieves the amazing to lure students—UPDATED

  • Advertising
  • October 27, 2015
  • StopPress Team
The University of Auckland achieves the amazing to lure students—UPDATED

The University of Auckland has launched a campaign via JWT all about ‘achieving the amazing’, which takes the clever approach of using science to do just that, literally. Here’s a rundown on the effort.

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Z Energy reviews creative partnership with Assignment

  • Advertising
  • February 24, 2015
  • Damien Venuto
Z Energy reviews creative partnership with Assignment

Z Energy has confirmed to StopPress that its creative account is currently undergoing a review process, which includes a pitch involving several parties.

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Ford continues the Hilux bashing with its own monobrowed weather man

  • Advertising
  • February 24, 2015
  • StopPress Team
Ford continues the Hilux bashing with its own monobrowed weather man

Last year, Toyota used its sponsorship deal with One Weather in a creative way by getting the pie-loving protagonist from its Hilux advertising to reprise his role, introduce the daily report and somehow tie it in to the vehicle. Now, following Ford's Ranger sales victory in the ute category last year, the first time in 32 years the Hilux hasn't been atop the podium, it's created its own hirsute weatherman to rub it in.

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Ford rubs pie in Toyota's face after winning battle of the utes for first time in 32 years

  • Advertising
  • January 12, 2015
  • Ben Fahy
Ford rubs pie in Toyota's face after winning battle of the utes for first time in 32 years

2014 was a good one for the New Zealand automotive industry, with Motor Industry Association figures showing over 126,000 new vehicles registered. This beat the 30-year record of 123,247 units sold in 1984 and it was ahead of the 113,294 sold in 2013. And it was a particularly good year for Ford, which took New Zealand's top selling ute title off the Toyota Hilux after a 32 year run.

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A timely acquisition

  • PopPress
  • December 9, 2014
  • StopPress Team
A timely acquisition

Murphy's Law dictates that when digital gurus give presentations they will have technical difficulties. And it also states that when you announce the acquisition of a digital agency, your website will be broken, as was the case with JWT this morning. Heyday to the rescue ...

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JWT continues its growth with majority stake in digital agency Heyday

  • Advertising
  • December 9, 2014
  • Ben Fahy
JWT continues its growth with majority stake in digital agency Heyday

What do you get the 150 year old agency that's got everything? A new digital agency, of course. After celebrating a big milestone last week, JWT has announced another large piece of news: it has taken a majority stake in Wellington-based Heyday.

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'Advertising is culture and it feeds off culture': JWT's Simon Lendrum tells the story of the world's oldest ad agency

  • Advertising
  • December 5, 2014
  • Ben Fahy
'Advertising is culture and it feeds off culture': JWT's Simon Lendrum tells the story of the world's oldest ad agency

As it says on the James Walter Thompson online timeline, the agency's history is the history of advertising. And as it celebrates its 150th birthday, we talk to Simon Lendrum about its role in New Zealand's cultural fabric—and its recent renaissance.

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