JWT has been named the agency of record of MoleMap, following a competitive pitch.
Marketing, advertising & media intelligence
With 34 percent of 18- to 24-years-olds not enrolled to vote, Vice, JWT and Heyday have teamed up to gamify politics in a bid to get the country’s youth to the polls.
With semester two of the academic year kicking off next month, the University of Auckland have released a new campaign urging the next generation of leaders to be restless in their pursuits.
After taking its search international, JWT has appointed London-based Justin Barnes as its executive creative director, filling the gap left by former JWT executive director Cleve Cameron, who departed from the agency back in May to pursue a music career.
Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.
I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to 'Do' it.
In a bid to get 25- to 39-year-olds to stay in the zero drinks zone when driving, Auckland Transport has launched a quirky campaign that comes with the promise of a happy ending (and we’re not referring to a Disney interpretation of events here).
It’s Halloween tomorrow, and plenty of Kiwi brands are jumping on board the ghost train. Some campaigns are spookier than others, but Contact Energy’s ‘Trick or Treat’ pre-roll ad on YouTube takes the opportunity to let viewers choose their own adventure. PLUS: the rise of Halloween as a retail event in New Zealand.
The University of Auckland has launched a campaign via JWT all about ‘achieving the amazing’, which takes the clever approach of using science to do just that, literally. Here’s a rundown on the effort.
Z Energy has confirmed to StopPress that its creative account is currently undergoing a review process, which includes a pitch involving several parties.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Last year, Toyota used its sponsorship deal with One Weather in a creative way by getting the pie-loving protagonist from its Hilux advertising to reprise his role, introduce the daily report and somehow tie it in to the vehicle. Now, following Ford's Ranger sales victory in the ute category last year, the first time in 32 years the Hilux hasn't been atop the podium, it's created its own hirsute weatherman to rub it in.
2014 was a good one for the New Zealand automotive industry, with Motor Industry Association figures showing over 126,000 new vehicles registered. This beat the 30-year record of 123,247 units sold in 1984 and it was ahead of the 113,294 sold in 2013. And it was a particularly good year for Ford, which took New Zealand's top selling ute title off the Toyota Hilux after a 32 year run.
Murphy's Law dictates that when digital gurus give presentations they will have technical difficulties. And it also states that when you announce the acquisition of a digital agency, your website will be broken, as was the case with JWT this morning. Heyday to the rescue ...
What do you get the 150 year old agency that's got everything? A new digital agency, of course. After celebrating a big milestone last week, JWT has announced another large piece of news: it has taken a majority stake in Wellington-based Heyday.
'Advertising is culture and it feeds off culture': JWT's Simon Lendrum tells the story of the world's oldest ad agency
As it says on the James Walter Thompson online timeline, the agency's history is the history of advertising. And as it celebrates its 150th birthday, we talk to Simon Lendrum about its role in New Zealand's cultural fabric—and its recent renaissance.