articles tagged 'JWT'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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All our stories on the nation's two failed mergers in one place
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AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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StopPress Podcasts
StopPress Podcasts
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JWT lures international ECD to Auckland office

  • Movings/Shakings, brought to you by Marsden Inch
  • December 1, 2016
  • StopPress Team
JWT lures international ECD to Auckland office

After taking its search international, JWT has appointed London-based Justin Barnes as its executive creative director, filling the gap left by former JWT executive director Cleve Cameron, who departed from the agency back in May to pursue a music career.

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Cleve Cameron continues to 'Do' it

  • PopPress
  • September 9, 2016
  • StopPress Team
Cleve Cameron continues to 'Do' it

Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.

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voices

Creative malleability: why Cleve Cameron left his role as an ECD to focus on music

  • Advertising
  • May 27, 2016
  • Holly Bagge
Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
Credit: Glenn Chapman

I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to 'Do' it.

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Contact Energy and JWT give trick or treating an interactive twist

  • Advertising
  • October 30, 2015
  • StopPress Team
Contact Energy and JWT give trick or treating an interactive twist

It’s Halloween tomorrow, and plenty of Kiwi brands are jumping on board the ghost train. Some campaigns are spookier than others, but Contact Energy’s ‘Trick or Treat’ pre-roll ad on YouTube takes the opportunity to let viewers choose their own adventure. PLUS: the rise of Halloween as a retail event in New Zealand.

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Ford continues the Hilux bashing with its own monobrowed weather man

  • Advertising
  • February 24, 2015
  • StopPress Team
Ford continues the Hilux bashing with its own monobrowed weather man

Last year, Toyota used its sponsorship deal with One Weather in a creative way by getting the pie-loving protagonist from its Hilux advertising to reprise his role, introduce the daily report and somehow tie it in to the vehicle. Now, following Ford's Ranger sales victory in the ute category last year, the first time in 32 years the Hilux hasn't been atop the podium, it's created its own hirsute weatherman to rub it in.

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Ford rubs pie in Toyota's face after winning battle of the utes for first time in 32 years

  • Advertising
  • January 12, 2015
  • Ben Fahy
Ford rubs pie in Toyota's face after winning battle of the utes for first time in 32 years

2014 was a good one for the New Zealand automotive industry, with Motor Industry Association figures showing over 126,000 new vehicles registered. This beat the 30-year record of 123,247 units sold in 1984 and it was ahead of the 113,294 sold in 2013. And it was a particularly good year for Ford, which took New Zealand's top selling ute title off the Toyota Hilux after a 32 year run.

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A timely acquisition

  • PopPress
  • December 9, 2014
  • StopPress Team
A timely acquisition

Murphy's Law dictates that when digital gurus give presentations they will have technical difficulties. And it also states that when you announce the acquisition of a digital agency, your website will be broken, as was the case with JWT this morning. Heyday to the rescue ...

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