With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Marketing, advertising & media intelligence
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Zavy, a company created by insights agency TRA, is tracking how Kiwis are reacting and responding to political parties via an interactive tracking tool that shows public sentiment lift and drop in response to events taking place.
We have a lot to talk about in 2017, but is this reflected in the conversations we’re having on social media? Zavy CEO David Bowes finds out what Kiwis talk about when they go online.
You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.
TRA's Colleen Ryan on what Shakespeare can teach brands about breaching the fourth wall through social, where a new set of rules apply.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night.
The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.
When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities, in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group's Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.
Isentia's Richard Spencer with some tips on how to tap into China's enormous digital economy through social media.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Sarah Pearce on humans' insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.
To connect with the growing Chinese community in New Zealand, some major brands are delving into Chinese social media by starting accounts on Weibo or WeChat, which combined have 800 million active accounts. The opportunity that exists in this cannot be overstated. However, in the same way that simply starting a Facebook business page offers no guarantee of success, placing your brand onto a social Chinese social media channel isn't necessarily going to result in instant stream of new revenue. So to better understand the role WeChat and Weibo play in Chinese social media, StopPress chatted to James Shi of Bananaworks, a cross-cultural communications agency specialising in helping kiwi companies to engage with the Chinese community in New Zealand and abroad.
Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'
The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald's managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense. And in case you were wondering, this story does have a reference to "extraneous noises" which likely came from a toilet in a room adjoined to a recording studio.
DB and Toyota recently pulled ads in response to social media commenters expressing concerns that the creative was inappropriate. So is this an example of the industry self-regulating or is the angry mob creating a culture of fear among advertisers?
ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand's fastest growing demographics.