Air New Zealand is well aware of integral this environment is in terms of attracting tourists to New Zealand, which is evidenced by the airline throwing its weight behind the Department of Conservation (DOC) in recent years (the partnership is worth about $1 million annually). And this partnership continued last week with the release of a new video clip by creative agency True promoting the Great Walk programme. PLUS: experience the Great Walks through Google’s street view.
Author Benjamin Matthews
When a bunch of Jaguar Facebook fans signed up for a “virtual reality” ride at the Big Boys Toys expo in Auckland earlier this month, they didn’t expect to get the real deal. But when they watched the video after the event, they realised they’d been duped. And, much like Y&R NZ’s trick campaign for Land Rover earlier this year, it caught a fair bit of attention.