Author Paul Manning

‘The rise of digital influence … will rock the world of retail over the next five years’ – Paul Manning

While e-commerce only contributes a small percentage of sales to the overall revenue of the retail industry, Ogilvy managing director Paul Manning argues the influence of digital can’t be emphasised enough. With shoppable content, personalisation and real-time customer service becoming increasingly common, digital touchpoints often serve as important links to the final purchase—and this is only set to become more prominent as the industry evolves.