Colenso has followed up its impressive Axis haul with four ‘in-book’ accolades at the D&AD awards, while Saatchi & Saatchi and DDB NZ scored one each. But, unlike last year, there will be no pencils handed out to Kiwi agencies as no local work was deemed good enough to make it through to the nomination stage.
While Skyline’s animated ode to garages took out our TVC of the Year award, it’s clear the ad won because of a concerted effort from the company’s staff and suppliers. Some felt it was a tribute to the passion and pride the employees have in the small company, but others felt the ‘win by any means necessary’ approach was slightly embarrassing, wasn’t in the spirit in which the award was set up and didn’t accurately reflect the best, most popular ad of the year. It was within the rules, but if you’re in the latter camp, then it’s fair to say Lotto’s ‘Lucky Dog’ by DDB and The Sweet Shop was the ‘pseudo-winner’, as it was leading the polling by a fairly large margin up until the last couple of days. And with five other DDB creations also making it into the top ten, DDB had an impressive overall showing, something executive creative director Toby Talbot says can be put down to the power of solid client relationships.
In the copywriting section, which included both print and electronic, DDB took bronze with its Noland ad for Sky’s Arts Channel, while in Art Direction & Typography, Clemenger BBDO’s Hamlet-inspired book sculpture for Booksellers New Zealand was awarded a silver and DDB’s Catalogue and Tee Shirt Folding Machine for AS Colour took bronze.
Having picked up a bronze at the recent AWARD awards, DraftFCB has gone one better at the Axis, this time picking up two silvers in the Magazine Single category for some crafty interpretations of takeaway food in the wild. The first came for its ‘Fries’ print ad and the other for its ‘Kebab’ print ad, both part of its ‘Eating Out’ campaign for Prime TV’s Man vs Wild. The ‘Eating Out’ campaign snagged another silver for DraftFCB in the Magazine Campaign category and DDB picked up a bronze for its ‘Newman/Davis/Noland’ campaign for Sky.
DDB, Sky and Capital City Films’ ‘Leafblower’ spot took home the most metal of any TVC on the night, with a gold in the single television commercial category adding to its impressive haul. DDB also picked up a silver for Lotto’s ‘Lucky Dog’ (which has over 750,000 views on YouTube) and a bronze for Volkswagen’s ‘Milk Run’; Colenso picked up a silver for Vodafone’s ‘Double Back’ spot and a bronze for Frucor’s ‘Ladders’; and Saatchi & Saatchi picked up a bronze for Telecom’s ‘Sunrise, Sunset’.
Colenso is at the top of its creative game at the moment and it’s certainly walking the talk when it comes to devising big ideas that get brands talked about by consumers. And while Yellow Pages is wrestling with a few rather large financial demons at present, the pair’s impressive award-winning run continued last night at Vector Arena, when Yellow Chocolate was awarded the Grand Axis, the Titanium gold Axis and the Integrated gold Axis at the 2011 CAANZ Axis awards.
Who’s it for: Sky by DDB and Thick as Thieves
Why we like it: Sky and DDB are making themselves pretty comfortable in the TVC of the Week La-Z-Boy of late, with a very consistent display of top notch work. And just as TVNZ announced a $15 …
When it comes to fruitful agency client relationships in New Zealand, Sky and DDB are near the top of the pile and, over the past few years, a steady stream of very entertaining, award-winning and, judging by subscriber numbers and MySky’s complete domination of Tivo, pretty effective work has spewed forth. But for our money, the latest spot by Thick as Thieves for MySky’s ‘TV on your terms’ campaign, which shows 60 things in 60 seconds that husbands all over New Zealand could potentially be doing instead of watching TV, is one of the best yet. Just try not to like it.
It was a mixed bag for DDB New Zealand last week. The team were forced to drown their sorrows late last week after the agency realignment everyone was talking about saw it say goodbye to the big ANZ account. But, on the plus side, it dominated the Fairfax Admedia agency of the year awards and it’s continued its run of hot form with another good awards haul, this time at Adfest in Thailand.
A number of contenders this week, but in PC gone mad Kiwi fashion, why choose one winner when you could have three winners instead?
Who’s it for: Tui by Saatchi & Saatchi and Flying Start
Why we like it: Kiwis pride themselves on their storytelling. And a wee …
The awfully shouty Gunnery Sgt Cleaver is still on a mission to get SKY cameramen ‘Match Fit’ for the Rugby World Cup 2011. And DDB New Zealand and Prodigy Films have maintained the quality—and the self-reflexive humour—for the third instalment of the series with ‘Shooting Practice’. Sadly for many red-blooded rugby fans, however, it seems streakers are still off limits.
The All Blacks skills video that was released last year to promote Sky’s Rugby Channel was a big hit. So much so that a few players from the Brumbies even tried to replicate it, with very little success but plenty of comedy value. Well, the skillful, playful All Blacks—and the special effects jiggery pokery of Brandspank—have just released a new summer edition, with some particularly impressive snarler skills being displayed by Corey Jane.
Being ranked 18th best agency in the world last week in the Big Won directory obviously wasn’t enough for DDB New Zealand, because since then it’s gone on to claim the prestigious Young Guns Agency of the Year title, it’s taken out the top spot on the Young Guns creative rankings and it’s also placed as the 28th most awarded agency in the world according to the recently released Gunn Report.
Perceptive has made more than a few waves in the marketing and research biz since it was established in 2004, having taken 24th place on the 2009 Deloitte Fast 50 list and signing up over 90 clients in New Zealand, Australia and Hong Kong. Here’s what Chris Pescott, the founder, big cheese and 2009 Ernst & Young Entrepreneur of the Year finalist, thought about 2010.
Another crop of bright young advertising things has been put through their paces at AUT University’s School of Communications this year. And, with 12 of the 19 students who showed their wares at the end of year show getting placements, Paul White, senior lecturer/creative director of the Ad Creativity course, says it was a pretty good vintage. Here are some of the things that did and didn’t tickle his fancy in 2010.
Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves
Why we like it: For a mainstream clothing retailer, this spot, filmed in black and white, set to the massive indie tune from US band Sleigh Bells and the first piece of work from Publicis Mojo …
Three good’uns share the gold this week.
Who’s it for: Sky TV by DDB and Prodigy Films
Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …
Turns out TV isn’t dead: in the middle of what TVNZ chief executive Rick Ellis calls “the media industry’s greatest international downturn”, the national broadcaster has reported underlying earnings of $12.9 million for the financial year to 30 June, a $2.8 million (28 percent) increase on the previous financial year.
In this instalment of Michael Carney’s Marketing Week: In the supermarket, it’s all about the shopping list. And it’s being made before going inside. Sky TV releases its annual numbers. And gets back into internet TV. Kiwi bucket list shows we’re really pretty boring. The numerous business opportunities of the iPad explained. Networks squeeze through football broadcast loophole across the ditch.
Who’s it for: The Women’s Refuge 2010 appeal by Saatchi & Saatchi Wellington.
Why we like it: Powerful, tense and beautifully made. And the treading on eggshells metaphor (as well as that chilling hand on the armchair shot) really gets across how psychologically damaging it can be …
Obviously the Adfest judges aren’t offended by the sight of horses in the throes of passion quite as much as some members of the New Zealand public, because, slightly ironically, DDB NZ took home one of the top awards, the Grande 360 Lotus, at the Asia Pacific advertising festival for a Moro campaign that celebrated the joy of coming fourth.
For the second year in a row, DDB walked away with a cool $10,000 after the Sky Arts Channel Mark Rothco spot took out the Newspaper Ad of the Year prize last week (this Throaties spot won the 2009 edition). And the highlight of the night—aside, of course, from the big grand finale announcement, the delectable nibbles and the burly guard who was keeping watch over the silver briefcase on the table that was filled with $10,000 cash—had to be the Q+A video with Chuck Porter, the convenor of judges at this year’s event and co-founder of award-hogging US ad agency Crispin Porter + Bogusky.
The economy seems to be moving slowly in the right direction, the marcomms job market is picking up and judging by figures from the New Zealand Television Broadcasters’ Council (NZTBC) based on returns from TVNZ, MediaWorks TV and Sky (including Prime), the broadcast advertising dollars are following suit.
Winston Reid is currently New Zealand’s favourite son. And, following DDB’s recent print ad, Dr Peter Richmond from the John Street Family Health Centre is probably a close second.
Who they’re for: SKY TV by DDB and Automatic films.
Why we like it: Only the coldest, darkest and most bitter of hearts would be unable to find some black comedy joy in SKY TV’s ‘Happy Place’ campaign. And these two new offerings, while …
TVNZ and SKY are showing they have plenty of heart when it comes to local television content, with the announcement of a new television channel.
Who it’s for: SKY news
Why we like it: Gritty, dirty and violent, just like the news. Watch it a few times and the shaky camera will make you feel sick.
And the second leg of the double for DDB, with a fairly worrying undercover number for …
This week from the Media Counsel: The ‘Sky Online’ service was switched off back in August. But look what’s happening now.