From couch to coach: Sky and Grabaseat get bums on seats

Youtube Video

Who’s it for: Sky by DDB and Thick as Thieves

Why we like it: Sky and DDB are making themselves pretty comfortable in the TVC of the Week La-Z-Boy of late, with a very consistent display of top notch work. And just as TVNZ announced a $15 million writedown after the TiVo blowout, Sky decides to rub some more salt into the wound with one of the best—and almost certainly the funniest—ads of the year for MySky’s ‘TV on your terms’ campaign.

Youtube Video

Who’s it for: Air New Zealand grabaseat by .99 and Exposure

Why we like it: It doesn’t have any nudity. Or any All Blacks. Or any creatures of indeterminate origin. Or any camp aerobics instructors. But it does feature a time lapse brown eye and plenty of well-choreographed Air New Zealand staff moving around a stadium to create some cool visuals and show that grabaseat sells a planeload of domestic seats for under $100. A nice idea, well executed.

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