TV advertising coffers refilling, World Cup lures the eyeballs for TVNZ

The economy seems to be moving slowly in the right direction, the marcomms job market is picking up and judging by figures from the New Zealand Television Broadcasters’ Council (NZTBC) based on returns from TVNZ, MediaWorks TV and Sky (including Prime), the broadcast advertising dollars are following suit.

Television revenue for the second quarter of this year was up to $149 million, an increase of $10.5 million or 7.7 percent from the $138.5 million achieved in the second quarter of 2009. And it’s the second consecutive quarter of year on year growth for the industry.

For the first half of 2010, the figures show that television has seen revenue growth of $13.9 million over 2009, an increase of 5.4 percent over the first half of 2009 (maybe TVNZ’s optimism a few months back when the rates went up was well founded after all).

Rick Friesen, chief executive of the NZTBC says television viewing continues at record levels, and he believes advertisers are getting great value for their money on the medium. But he would say that.

TVNZ has also released ratings figures for the FIFA World Cup. And over three million (76 percent) of New Zealand’s 5+ population and 1.4 million (79 percent) of 25-54s tuned in to the FIFA games on TV One during the tournament.

The final game, Spain vs Netherlands, was the most watched, with an average audience of 376,500 (9.4 percent) of the 5+ population and 189,000 (10.4 percent) of 25-54s. The second most watched game was the All White’s first match against Slovakia, which attracted an average audience of 353,800 (8.8 percent) of the 5+ population and 175,000 (9.6 percent) of 25-54s to One and led to the highest ever ratings for Breakfast the morning after the game.

And on a semi-related note, check out this amazing revelation: after years of speculation, soccer has officially come out.

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