Being ranked 18th best agency in the world last week in the Big Won directory obviously wasn’t enough for DDB New Zealand, because since then it’s gone on to claim the prestigious Young Guns Agency of the Year title, it’s taken out the top spot on the Young Guns creative rankings and it’s also placed as the 28th most awarded agency in the world according to the recently released Gunn Report. In the Young Guns awards, which recognise the top talent under 30, New Zealand was the third most awarded country behind Australia and the US, with two Gold Bullets, four Silver Bullets, six Bronze Bullets and eight finalists (DDB NZ won both golds, all four silvers and one bronze).
DDB Group executive creative director Toby Talbot says winning the Young Guns Agency of the Year (Colenso BBDO is the only other Kiwi agency to have won the agency of the year title) is a reflection of the creative department’s “youthful exuberance”.
“Every day I have the honour of hanging out with some of the smartest, funniest and most talented creatives I have ever had the pleasure to work with. The fact that so many of them are under the age of 30 makes me feel two things. One, old. Two, grateful. We are Young Guns Global Agency of the Year after all. And that’s entirely down to their limitless energy and enthusiasm. Which in turn makes me feel two things. One, jealous. Two, old.”
Creative team Simon Vickers and James Tucker were ranked first equal as the world’s best advertising, media and digital creatives, winning golds in the copywriting campaigns and radio campaigns categories for Sky’s Arts Channel campaign.
DDB also took out the worldwide network award.
And in yet another awards ceremony that tabulates awards (46 this times), DDB emerged as the top ranking Kiwi agency in the annual Gunn Report, with Colenso once again nipping at its heels in 44th.
“To have our creative capabilities, people and award wins acknowledged again is a real honour and one we don’t take lightly,” says DDB New Zealand managing director Justin Mowday. “We are always aiming to produce world class creative work that gets the strongest response. Agencies the world over are continually stepping up their game so keeping ourselves in the company of the world’s best is both a huge achievement and no mean feat.”