Colenso has followed up its impressive Axis haul with four ‘in-book’ accolades at the D&AD awards, while Saatchi & Saatchi and DDB NZ scored one each. But, unlike last year, there will be no pencils handed out to Kiwi agencies as no local work was deemed good enough to make it through to the nomination stage.
Three campaigns by Colenso BBDO in four categories will feature in the D&AD Annual, a showcase of the world’s best creative, design and advertising work over the past year. Yellow Chocolate will be in the book in both the direct and integrated & earned categories, ‘Ignore Us, Ignore Human Rights’ work for Amnesty International will feature in the press advertising category and ‘A Rubbish Idea’ for Heart of the City will feature in the graphic design category.
“To have three clients recognised four times in the book in the same year is great,” says Nick Worthington executive creative director of Colenso BBDO. “I spent a decent chunk of my career in London and I know how tough this competition is. It is pretty much the highest regarded creative competition in the world.”
Saatchi & Saatchi was awarded in-book status in the point of sale (graphic design) category for Pick One for the Breast Cancer Research Trust and DDB got the nod in the radio category for Sky’s Art Channel (Van Gogh/Rothko/Pollock).
One level down from in-book, Ogilvy’s ‘Nothing Much’ for L&P was shortlisted in TV; Pilot Magazine was shortlisted in the magazine and newspaper design; Special Group’s A Different Night Starts Here for Smirnoff Mule was shortlisted in the mobile interaction and experiences category; Saatchi & Saatchi’s Nimble as a Mouse for Toyota IQ was shortlisted in the digital design category; DDB’s Lucky Dog was shortlisted for direction in the film advertising craft category; and Barnes, Catmur & Friends A Brief History of History for Crumpler was shortlisted in the writing for design category.
Australian agencies scored three nominations and 19 in-book recognitions.