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OMD gets a Bale out
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Matt Bale, self-proclaimed media junkie, digital zealot, part-time fictional gangster and general manager at OMD Wellington, has confirmed he will be leaving the agency in September to take on “new challenges, etc.”

News
Milking it: new Dairy NZ commercial goes global
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Twelve days, three countries, several stomach bugs, one sand-burned foot, sweaty pits and an encounter with Indian riot police aren’t events you’d usually associate with a TVC about New Zealand’s dairy industry. But the new spot for Dairy NZ, which chronicles the epic journey of an agrarian Kiwi warrior riding his trusty steed around the world, included all these things. And plenty more by the sounds of it.

Opinion
Doing drugs: social media skates on thin regulatory ice
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In this edition of Michael Carney’s Marketing Week: How marketers in restricted categories can use social media and still meet their regulatory obligations The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme Google TV: another paradigm shift? The fibre optic cult: does the investment actually pay dividends? Digital goes legit at the Brainy Breakfast

News
All Blacks go slurp sliding away
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Who it’s for: Sanitarium Up & Go by Ogilvy.

Why we like it: Like farts, double rainbows and men getting hit in the groin, that slurping noise you get near the end of a drink will never stop being funny, especially when it involves the All Blacks. Good …

News
Print media laughs in face of death as latest readership figures warm cockles
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If you were reading the papers over the weekend, you may have noticed a few column inches were devoted to illustrating how well the publication in front of you had done in the latest Nielsen Readership Survey. Whether the readership changes were statistically significant or not doesn’t seem to matter, because every quarter you can guarantee the big players will be focusing on the silver linings in the print media cloud.

News
Wish you were here (not)
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Of course, the main reason for holidays is to inspire jealousy, so family, friends and, if you’re feeling so inclined, your arch enemies, can now be sent a personalised greeting card at the push of a few buttons thanks to the launch of Send a Card for iPhone by New Zealand Post.

Opinion
The professionalism equation: cut crap, rate yourself, reap rewards
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I do a lot of those ‘standing up the front, waving my arms around with slide presentation’ things. People are generally quite nice and give you a little clap at the end and then you get cheese and wine. It’s all very pleasant. However, my sensibilities were a little bit shaken the other day when a well-meaning smug suit stood up at the end of my presentation, addressed the audience and said: “Everything Courtney said is just a suggestion. There’s no best way really.” How very post-modern. And undermining. Punk.

News
Orcon and Special Group strike again with ‘living office’
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Banner ads are often criticised for being boring, cheesy, annoying, intrusive or a combination of all four. David McGregor, writing in Idealog, went as far as calling online promotional activity “the Great Pacific Garbage Patch of the advertising business”. But Orcon, Special Group, Exposure and Salt Interactive have joined forces to show that very good things can happen when the utility of the digital space is combined with the ideas of agency land.

Opinion
Walk, canter, Cindy Gallop
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In this edition of Wammo Pound and Mash, Mr Pound chats about the work of Cindy Gallop, advertising genius turned charitable mistress, on www.makelovenotporn.com and www.ifwerantheworld.com.

News
Get a Semi-Perm
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The wide-rimmed black glasses are being buffed, the new trainers that actually look old are being purchased and the designy/markety/techy fanboy tingles are increasing rapidly in the lead up to next week’s design wet dream they call Semi-Permanent. And the generous folk behind it (check out the interview with main brain Anna Cameron on Design Daily here) have handed us one of their precious golden tickets to give away. God we’re good to you.

News
Schlock horror! Hell rediscovers marketing mojo with interactive zombie flick
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Pizza and horror movies have always gone pretty well together. And while there have been plenty of classic zombie flicks over the years, not one of them has featured pizza in the movie itself. Hell Pizza and Christchurch-based filmmakers Little Sister Films decided to change that by creating Deliver Me to Hell, supposedly the world’s first ‘pick a path’ interactive Zombie movie and now a mid-level YouTube sensation.

News
Fonterra goes out and gets Naked, OMD cries over spilt milk
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There’s been plenty of talk around the industry traps recently about both the commoditisation of media and the apparent fragmentation of big clients’ business. A lot of it seems to be just that: talk. But not when it comes to the country’s biggest company, Fonterra, which has split up its media business, giving Naked Communications the communications, strategy and channel planning work and leaving OMD with the media buying.

News
TBWA\ gets hold of some liquid assets
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There will undoubtedly be a few bottles of Montana (or is that Brancott Estate?) consumed in the TBWA\ towers in the coming months after it disrupted Pernod Ricard New Zealand into handing over its business. And, once again, TBWA\ will be working closely with Mitchell Communication Group on the account, which won the media business from ZenithOptimedia.

News
Ads@6: 30 July – 5 August
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On this edition of Ads@6, ANZ receives plaudits for the gratuitous use of a meercat; Women’s Weekly puts its ladies on display; State’s ‘My 3 Things’ puts a few favourite things in boxes; the Audi spot makes design/tech nerds (and possibly even captains of industry) go weak at the knees; Orcon opens up multiple windows; Telecom attempts to lure the punters to its Backing Black scheme; and Fantastic noodles embraces Engrish.

News
Clemenso puts some scones out, welcomes two big-namers into fold
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After snatching the Westpac account from Saatchi and releasing a couple of rather well-received campaigns recently, Colenso is on a bit of a roll at the moment. And, as is often the way when the going is good, the hires have followed, with Daniel Wright set to join as digital creative director at the end of the month and Margot Chandler appointed as Clemenger Group’s ‘people development director’ in a newly developed human resources role.

News
Fish ‘n kids ordered as minnows star in new Okuma campaign
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Barnes, Catmur & Friends has just released a new Benjamin Button-esque billboard campaign for Okuma (it’s Kiwi for fishing, don’t you know). And it involves some pretty classic, quintessentially swarthy young/old seadogs. Ah, don’t they grow up and get tattoos and have facial hair and start smoking pipes and reeling in those big ones so fast these days.

News
Brave new tech-centric world embraced by Kiwi digi gurus
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This country’s diminutive stature has, according to legend, made us the perfect testing ground for technology firsts. And while it seems we always have to wait before we get our delivery of the newest gadgets, there have been a host of cool techie developments of late, from sandwich ordering to iPad apps, and crowdsourced language studies to dancing digital cows.

News
Upwardly mobile: marcomms proven to be way trendier than other sectors
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Usually our bragging is completely unfounded and based entirely on lies. But not this time: Nielsen has shown that StopPress is still at the top of the table when it comes to the percentage of visitors who have used a mobile phone to access the internet for the month of July. And, by extension, it would seem that you tech-savvy information hounds obviously have your hands on the lentils/fingers on the pulse when it comes to mobile usage. 

News
Apple, the iPad and the ‘mutually reinforcing eco-sphere’
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New technology has meant that consumers are engaging with media in ways that George Jetson would be proud of. Of course, given the feverish enthusiasm for the iPad, there’s already quite a bit of interesting data about it and while the consumers love it, publishers are also rightly excited about the revenue—and creative—possibilities offered by the new medium. So who’s buying two of Apple’s most popular devices, the iPad and the iPhone? Nielsen surveyed more than 64,000 mobile subscribers in the US to find out.

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