Subjects were canvassed, numbers were crunched and insights that have guided strategy and communications were delivered. And the research companies that have followed this path and impacted on the fortunes of their clients have been recognised with the announcement of the finalists for the Market Research Effectiveness Awards.
The awards, which run every second year and began in 2000, aim to “recognise and reward the successful use of research in commercial and social environments”. And, not surprisingly, submissions need to demonstrate how that market research has been used to make a significant contribution to the objectives of the client.
But as well as recognition, it’s also about furthering the cause and strengthening the profile of market research by adding some of these impressive case studies to the industry’s arsenal and show agencies and clients how powerful good, bold research can be (read about some of the problems the research industry faces at the moment and its role in the modern marcomms environment in this story).
“The market and social research industry eagerly awaits the Research Effectiveness Awards. The increasing number of entries received this year reflects the very high calibre of effective work being delivered to marketers around the country,” says MRSNZ president Nadine Bower. “In addition, Rookie Researcher of the Year will be announced and we will also be inducting new Life Members into the Market Research Society. So it’s sure to be a great night of celebration.”
In addition to the category awards (see below), the Auckland University Business School “Rookie” of the Year, The Nielsen Company Innovation Award, the AMRO Effective Partnerships Award and the Infotools Supreme Award will also be handed out.
The awards dinner is scheduled for Friday 3 September at The Hilton Hotel. Bill Ralston will be on MC duties and you can get your tickets ($140 + GST or tables of 10 – $1,250 + GST) by contacting Claire Lloyd at [email protected] by Friday 20 August.
And the finalists are:
| Research Now Consumer Products Category | |
| Athena Marketing Research | New Zealand King Salmon |
| Big Picture – Marketing Strategy & Research Ltd. | Griffins |
| Focus Research Ltd. | Methven Ltd. |
| Futurescape Global Ltd. | Frucor NZ Ltd. |
| Synovate Ltd. | Whitcoulls |
| The Nielsen Company | Heinz Wattie’s NZ |
| The Research Agency | Ebos Group Ltd. |
| Reid Research Consumer Services Category | |
| ANZ Bank Ltd. | Touchpoint |
| Big Picture – Marketing Strategy & Research Ltd. | Telecom NZ |
| Camorra Research Ltd. | Westpac New Zealand |
| Curious Research Ltd. | Westpac New Zealand |
| Key Research Ltd. | Synergy Pty Ltd. |
| Phoenix Research Ltd. | 2degrees Mobile |
| Research First Ltd. | RD1 |
| Synovate Ltd. | Air New Zealand |
| Synovate Ltd. | StudyLink; Ministry of Social Development |
| The Nielsen Company | Les Mills International Ltd. |
| The Research Agency | SKY Television |
| NZ Marketing Magazine Business to Business Category | |
| Athena Marketing Research Ltd. | Subway® NZ/SUBCARD® |
| Futurescape Global Ltd. | Fonterra Ingredients |
| Synovate Ltd. | AstraZeneca Ltd. |
| Lion Nathan Social and Community Category | |
| Phoenix Research Ltd. | Ministry of Health/Blueprint |
| Premium Research Ltd. | Department of Conservation |
| Research First Ltd. | Dunedin City Council |
| Supplejack Ltd. | Waitemata District Health Board |
| Synovate Ltd. | EECA (Energy Efficiency & Conservation Authority) |
| Synovate Ltd. | Green Party of Aotearoa |
| Synovate Ltd. | Health Sponsorship Council |
| Synovate Ltd. | SPARC |
| TVNZ Media and Advertising Category | |
| Camorra Research Ltd. | Westpac New Zealand |
| Synovate Ltd. | Commonwealth Bank of Australia & it’s media agency IKON Communications |
| The Nielsen Company | APN New Zealand |
| The Research Agency Ltd. | Frucor NZ Ltd. |
