Range of gurus set to deliver shiny pearls of marcomms wisdom

Members of the marcomms fraternity will be descending on Auckland’s Rendezvous Hotel next month for the Annual Association of New Zealand Advertisers (ANZA) Speakers Summit. And the focus of this year’s event will be on consumer engagement and communication effectiveness in a fast-changing world.

And there’s quite an impressive line-up of speakers on offer at the Advertising Summit Twenty: Ten, including Droga5’s Andrew Stone, DraftFCB’s David Thomason and futurist Mike Walsh.

“They will challenge decision makers working in all areas of advertising and communications, questioning how we communicate with consumers as well as presenting compelling case studies and insights,” says Lindsay Mouat , general manager of ANZA’s commercial operation.

For your reading pleasure, here’s a bit more about the key speakers along with some of the insights they’ll be divugling:

Mike Walsh, Futurist and chief executive, Tomorrow

Tomorrowland: Tales from the Near Future. World-renowned futurist Mike Walsh will present digital trends that are shaping our industry and that your business needs to harness to stay ahead of the pack.

Andrew Stone, Business Partner, Droga5 New Zealand

The relationship between clients and agencies is changing like never before. Co-creation, social media, in-house production, fragmentation and immediacy are breaking down the traditional model of advertiser-client partnerships. Andrew Stone asks what will this mean for advertisers and where and how will agencies add value in this new paradigm.

Mark Hawthorne, managing director, McDonald’s New Zealand and Pacific Islands

McDonald’s New Zealand has faced the combined challenges of brand maturity, increased competition and regulatory threats. Mark will share with us how the McDonald’s brand has successfully responded to this perfect storm.

David Thomason, planning director, DraftFCB

In an ever-shrinking world it has become too easy to lose sight of what it means to be a New Zealander. David Thomason will unlock our cultural codes and show how advertisers can use them to connect more powerfully with their Kiwi audiences.

Peter Fenton, chief executive – postal services, New Zealand Post

The days of throwing it out there and seeing if it sticks are over. Smart marketers today know exactly who they’re talking to and what they want to hear. Peter Fenton explains how getting to know your customer pays off.

The event will be held on Tuesday 14 September. For more info and to register, click here.

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