Online streams are driving up viewership of the America’s Cup as big numbers view the racing. On 8 September the number of streams was 13,818, but by the beginning of this week they’d exceeded 166,000.
The season debut of New Zealand’s Got Talent got a less rapturous audience reception, with the 90 minute episode getting an average audience of 611,100 for those aged five plus watching live and played back on the same day, although consolidated Nielsen data wasn’t yet available.
Mitre 10 Dream Home finished up a couple of weeks back. But Tui has created its own, male-centric dream home, with an entertaining prank that saw a number of kegs plumbed into an Auckland house so that every tap poured cold beer. Plus: Tui and BK up a tree.
iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.
Greg Shand, one of New Zealand’s most experienced communications professionals, died suddenly at his home in Piha last week.
Vodafone has had a rough time of it in Australia recently, losing 1.5 million customers since 2011, facing the threat of a class action suit by unhappy customers and reporting a massive AU$899 million loss last year. Now it’s reintroducing the brand to the nation and asking consumers to ‘Discover the New’—and it’s done it by creating a fairly strange campaign that aims to get mobile phone users to see the world like a child again.
The return of Karl Fleet, TRN’s Carolyn Luey joins the IAB board, Sky TV brings in some new blood, Sugar & Partners adds a couple of names, Born Digital gets a new general manager and Twenty stocks up on staff after a few wins.
The company credit cards are out in force this week for Spikes Asia and most of the shortlists have been announced, with, unsurprisingly, many of the campaigns that featured at Cannes also featuring in Singapore.
A few weeks back NZTA and Clemenger BBDO launched the second phase of its drug driving campaign, ‘Shopkeepers’, which used humour to create awareness around the fact that having a toke before getting behind the wheel wasn’t safe, despite beliefs to the contrary. And, just as it did with Legend, it’s followed that up with an ad/short film aimed at the Maori community that shows how children view the behaviour of their blazed parents.
Predictably, David Cunliffe won the Labour Leadership battle. Perhaps just as predictably, given the united show the party needs if it’s going to give National a run for its money at the next election, Cunliffe’s leadership rivals were gracious in defeat. The exception, perhaps, was dark horse Ned Stark.
A diverse set of magazine covers will battle to be the best in their category and the country in this year’s iSUBSCRiBE Maggie awards.
The full launch of the Radio Network’s internet radio service iHeartRadio has had a boost from social media activity around the recent free concert featuring Kiwi artist Lorde. The app has clung to the top free music app spot in the Kiwi iTunes store since it launched.
Universal Music is working to digitise the remainder of its local release collection to take advantage of all digital music services available here.
We’ve seen it before with Dollar Shave Club—both the blades and the wipes—and tampon subscription service Hello Flo. And now there’s a new entrant into the entertainingly crass and completely over the top online ad annals: Poo-pouri.
Mexican restaurant chain Chipotle’s brilliant ‘Back to the Start’ campaign used animation, emotion and a celebrity cover to tell the sorry story of industrialised food production. It caught plenty of attention and won plenty of awards for its trouble, including a couple of Cannes Grand Prix in film and branded content. And it’s following the same strategy for the follow-up, The Scarecrow.
Following a major shakeup of the senior hierarchy at Fairfax earlier this year, attention has now shifted to the rest of the conglomerate, with more job cuts looking inevitable. Plus: how the changes affect Fairfax Magazines.
Company leaders afraid of losing control by using enterprise social networks should know their company needs to communicate with networks as much as individuals using personal social media, says Yammer’s co-founder.
A group of independent creatives have been invited to join The Selective, a newly launched service launched offering creative and marketing support to managers and agencies.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
CanTeen New Zealand’s new ‘Never Alone’ campaign is designed to shock and get people thinking about the direct and indirect effects cancer has on young people.
Saatchi & Saatchi in Italy has created a very cool campaign with Formula One driver Jarno Trulli racing around tracks set by winners of a Facebook contest.
Here we have the Old Spice guy riding a horse backwards – over the in the US the brand is getting fresh with a new series of commercials for its association with the NFL.
ATEED (Auckland Tourism Events and Economic Development) has launched its Spring campaign to entice Wellington and Christchurch residents to visit Auckland.
Good design tells stories that excite, engage and resonate with their audiences, whether on or offline, says Brian Slade.
After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?
The Magazine Publishers Association has selected the finalists for this year’s Magazine Awards from 240 entries, up from 228 last year. Fairfax, Bauer Media Group and Tangible Media are well represented with 39, 36 and 30 finalist nods respectively.
Ericsson New Zealand predicts more than one in three New Zealanders who use the internet daily may have a tablet device by the end of the year.
There is a great deal of value in integrating a mobile offer into businesses. Kiwi consumers have their fingers and data packages at the ready; they’re just waiting for New Zealand businesses to catch up.
Mobile devices now account for more than a third of TVNZ’s Ondemand service video streams and are a key part of the growth in video views.
