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Necessarily fresh

Here we have the Old Spice guy riding a horse backwards – over the in the US the brand is getting fresh with a new series of commercials for its association with the NFL.

The coach who maps out the plays that make his or or her team the champions is a hackneyed part of B-grade movie plots. Old Spice has freshened it up with a coach who cares more about telling an alien abduction story one too many times.

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