In anticipation of the Super Rugby hype that will begin to captivate the nation from 15 February, APN has rebranded its sports tipping and fantasy portal as the Dream Team. In addition to a new logo, the updated version will also feature a fresh design, in-game experiences, enhanced functionality and greater integration on the Herald website.
Unitec has done a good job of bringing academia to life in recent years, with its reality-advertising campaign Change Starts Here, GPS-enabled buses that turned Auckland into a media platform for ‘We make the people who make it’ and, most recently, the personalised Umag. And it’s once again taking the school to where the potential students are: the mall.
A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.
Simone McCallum discusses her initial scepticism and eventual love of Facebook’s Paper app.
Cape Town-based ad agency King James has just launched a new Bells whisky advertisement that doesn’t just pull at the heart strings; it yanks at them, ferociously.
For the second year in a row the Church of Scientology has slipped an ad into the Super Bowl, and this year’s offering is impressively high on claims and equally low on explanations.
The corporate shuffle continues at Scoop, Bauer, Lily & Louis, The Radio Network, the Public Relations Institute of New Zealand and TVNZ.
Raunchy bread, time-travelling mascots and banal questions make the grade this week.
Jockey is the latest company to sign up for a sponsorship deal with the NZRU. And, to celebrate the announcement, Jockey has released a behind-the-scenes clip shot by Augusto of the nine All Blacks stripping off, oiling up, mucking about and sucking in.
Pete and Andy Walker managed to entertain a big chunk of the nation with their cheeky quips and farm boy antics on the last season of The Block NZ. And they’re making hay while the sponsorship sun still shines by hitching themselves to Hirepool’s wagon.
Mobile marketing agency Mobile Embrace is set to enable another campaign that makes the most of banners on hand-held devices, this time with a trailer for the movie I Frankenstein.
Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It’s launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.
We live in an era of social media-inspired showing off, says Theresa Clifford. So should brands be encouraging it, or fighting against it?
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the third segment, we chat to David Farrar, the founder of Kiwiblog.
Last night, the inaugural episodes of The Great Food Race and the fifth season of Masterchef New Zealand aired on TV3 and TV One, respectively. And with this started what could potentially turn into a ratings battle for food format supremacy in 2014.
Having grown tired of the approach taken by conventional journalists, a group of self-professed philosophers has founded a new news media outlet that aims offer a different take on the issues that usually pervade tabloids. Part satire, part insightful, the stories published on the site reimagine seemingly meaningless events as moments of newsworthy importance.
Just over two months after taking the George Weston Foods account off DDB’s hands, Cloenso BBDO has now launched a slightly risqué campaign to get the Bürgen bread range noticed. Four outdoor billboards and four 15-second TVCs, all shot in a minimalist style by photographer Tim White, comprise the campaign, which encourages consumers of all ages to break their Bürgen virginity.
We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Gender stereotypes in advertising are often inaccurate and outdated. But the real issue is that they’re ineffective, writes Lucinda Sherborne.
Starring Toyota, TVNZ, Andy Lark, Andy Williams, Jennifer Duval-Smith and Nicholas O’Flaherty, Pandora, Beryl, Harald van Heerde, Bauer, Belowtheline, Kea and More FM.
The SuperBowl has become the red carpet event of the year for the advertisers, in the sense that they get to unleash the work that they are proudest of on arguably the most well-watched stage in America. This year, the hype has not disappointed, and major brands have unleashed a plethora of high-budget teasers and ads, some of which have already attracted millions of views. So, here’s a rundown of the some of the more popular offerings thus far.
Christchurch Airport is no longer the sole airport listed in APN Outdoor New Zealand’s ledger, because the company has just announced that it has won the Auckland Airport account.
While most annual reviews are jargon-loaded examples of corporate self-adulation, some businesses see it as an opportunity to engage with consumers by using a more creative and accessible approach. Over the last few years, four corporations that took latter approach were Z Energy, Warby Parker, Adris and Heinz.
For parents, back to school is a time of forking out for stationery while also reclaiming their daytime lives. But a new addition to the Little Fridge app means it’s also a chance for parents and kids to get smart about their diets.
In late November last year, Ikon restructuring led to the rather unexpected ousting of then-managing partners Lee Parkinson and Tom Davidson. And now, fewer than two months later, the pair has announced the launch of a new agency called The Family.
AA Life and interactive partner DigitalWorks Worldwide have revamped the website with new tools and video content designed to simplify the very taboo topic of life insurance.
Getty Images has released an innovative calendar for 2014 that allocates specific galleries to every day of the year, thereby making it easier for website owners to update their sites with content (and imagery) relevant to a specific day.
Hamilton-based King St’s chief executive Chris Williams has confirmed that the agency has struck the Wendy’s New Zealand account from its ledger. This news comes at time when Auckland Uni, another of the agency’s big accounts, is accepting pitches from competing agencies.
The much maligned .GIF format, star of hackneyed electronic cards and dated websites, now has an awards site to call its own. LA agency CP and B has formed The Gifys, which sorts the image format stars in a raft of categories.