It is a sad fact that we have become so accustomed to ignoring the homeless. This social experiment serves as a stark illustration of just how hard hearted and unsympathetic we have become towards the homeless.
Earlier this month, Telecom opted for a sadistic promotional approach by forcing comedian Guy Williams to endure a range of painful experiences as part of its ‘Extreme Unboxing’ campaign for the launch of the Samsung Galaxy S5. And while this certainly generated quite a few laughs and YouTube hits for Telecom, actor Cliff Curtis will no doubt feel relieved that FCB veered away from schadenfreude when developing a campaign dedicated to the technological device for Vodafone. Rather than harming anyone in the making of its campaign, Vodafone is instead offering to reward one lucky subscriber with $100,000 worth of gold. Updated with comments from a Vodafone spokesperson.
Rather than simply contributing to the extensive canon of big data worship, Shane Gibson, the owner of data intelligence agency OptimalBI, has launched a topical campaign that aims to give a visual representation of the type of information that can be extracted from big data. Hosted on a specially dedicated microsite, the campaign will give a data-driven comparative analysis of key poltical figures in the lead-up to this year’s election.
In an effort to illustrate the severity of the risk of extinction for the Sumatran tiger, DDB New York sent 400 copies of an original song to a collection of recipients, who were then asked to make digital reproductions of the tune.
Given that an insurance claim is equally undesirable for both the insurer and the insured, State Insurance has launched a new campaign that it hopes will ensure that Kiwi drivers don’t get to the stage where they have to deal with the unceremonious clang of metal colliding on the tarmac. The ‘motor services pack’ campaign, launched via Colenso BBDO on Easter Monday, gives State clients exclusive access to a range of deals at VTNZ, Z and Bridgestone via a specially designed app that can be downloaded from the insurance company’s website.
A new Australian ad conceptualised by Clemenger BBDO Sydney depicts skateboarders making Visa PayWave purchases while skating in the bowl. During the course of the 60-second TVC, various people (even a guy in a suit) are shown making payments, mid trick, for coffee, pizzas and tacos at an ad-hoc take-away store.
Next week at the The Project: Digital Disruption conference being hosted by AUT on 30 April and 1 May, Cameron Gawley will appear as one of the international speakers at an event jam-packed with 30 of the sharpest minds in the industry. Gawley’s success has seen him ranked fifth on Business Insider’s list of the 25 most influential ad executives on Twitter, and he is also a founding member of the Social Media Club of Dallas and a Board Member for the American Advertising Federation of Dallas. On Tuesday, StopPress sat down with Gawley for a Skype conversation, which although distorted at times, gave us a glimpse at what to expect from the entrepreneur during his visit. PLUS: enter our competition and be in to win a ticket to The Project: Digital Disruption worth $599.
BKA Interactive kicked off when HTML was newfangled and Webmonkey was the only way to search the net for how to code. Now CEO Barbara Anderson, creative director Maak Bow and the team are mining their diverse base of work for nuggets to turn into products that could be used across industries, companies and the globe. We take a look behind the concrete curtain at this innovative company.
Although most marketers overlooked the significance of Earth Day from a commercial perspective, Work Communications took it as an opportunity to bring attention to the Earthcare’s point of difference in the market – namely, that all products in its tissue range are made from recycled paper.
A recent submission made by the Dunedin Social Services Council and Community Law Centre said that as many as nine out of ten teenage girls in counselling had been encouraged to end their lives via social media. Add to this the fact that New Zealand still grapples with a disproportionately high suicide rate among young people, and it becomes evident why the Mad Butcher has decided to back a new anti-bullying campaign that was launched by Pead PR. From now until 23 May, high schools around the country nominated by the Mad Butcher will produce two-minute anti-bullying videos, which will then be posted the company’s Facebook page. PLUS: see which celebrites have gotten involved. Updated with additional comments from Mad Butcher chief executive Michael Morton.
Auckland’s Media Design School (MDS) expects its students to be producing PlayStation games by the end of this year now it’s offering the PlayStation First Academic Development programme.
‘Wearable technology’ is quickly become the latest marketing buzzword, with many expressing their love or hate for this emerging trend. With advertisers scrambling to figure out how they will best utilse wearable tech, FirstBank has taken a slightly different approach with the latest ad for its banking app.
For generations, the wallet bulge has protruded, somewhat erroneously, from the side of a men clad in their slim-fit suit trousers. So, in an effort to solve this unsightly problem, the Heritage Bank, Eleven PR and tailor M.J. Bale have colluded in a new spot via Whybin\TBWA Sydney that introduces a suit that removes the need to carry a wallet.
Moves and shakes at Y&R NZ, MediaWorks, The Breeze, New Zealand Woman’s Weekly, Online Republic, Lily & Louis and Seven Sharp.
Only a few hours after stepping off a plane at Auckland Airport on 7 April, Pandora founder Tim Westergren sat down with us for a quick chat at the Generator, the New Zealand headquarters of the company. Although Westergren’s arrival in the country came as part of a promotional push to officially introduce the music-streaming platform to the New Zealand market after its release late last year, Pandora is by no means new to the Kiwi market. PLUS: a look at how Pandora’s offering compares to Spotify and iHeartRadio.
According to Telecom’s annual report, an average smartphone user reaches for their phone 150 times per day. For some, including Banksy, whose latest piece is a commentary on the scourge of mobile addiction, that’s a bit sad. But that level of interest makes it an appealing place to be for advertisers, so local start-up Postr is hoping to get brands into consumers’ pockets by serving ads on their smartphone homescreens.
Last night, Sky and DDB held a small celebration at The French Cafe to mark the pair’s 20 year relationship (check out some of the best ads here). And, perhaps because of the positive response its last music video/love song received, DDB decided to whip up another one for Sky, which includes an amazing performance from the creepy envelope licker Lloyd.
We’ve gone from seeking out stuff to seeking out unique experiences. And social media is helping brands fuel them, says Neville Doyle.
ASB and Saatchi & Saatchi have added another award for the Like Loan campaign, which lowered its home lending rate with Facebook likes. The latest is a Warc Prize for Social Strategy, awarded to only 18 campaigns globally.
Big sporting events bring them a flood of commercial messages and advertisers are starting to release their work for this year’s Football World Cup in Brazil. But Powerade’s short documentary on Nico Calabria, who hasn’t let the fact that he only has one leg stop him from becoming an amazing footballer, will be hard to beat.
The McDonald’s Australia Facebook page recently reached the milestone of one million Facebook fans and, to celebrate this milestone, the fast food chain produced a quirky ’80s-video-game-inspired cartoon that succinctly relays the full range of common interactions that brands have with consumers via social media. It also seems that McDonald’s is continuing its trend of honesty by including various references that allude to complaints from fans. PLUS: see which other brands also celebrated reaching this milestone.
Jasmax had about 10 target audiences to cater for with its website overhaul, handled by creative partner BKA. The companies replaced the previous Flash-based site with a magazine style to make information more accessible and flexible.
Ogilvy & Mather has won the inaugural News Works Agency League competition, which since last March has has been celebrating the nation’s standout newspaper adverts on a monthly basis.
Touchcast has developed a new site for Forest and Bird to tell a new audience about the organisation’s mission and supporters the chance to donate. Inournature.org.nz also helps people spread the word via social sharing.
In an industry renowned for its chopping and changing, there aren’t too many agency/client relationships that can claim to have lasted 20 years. But Sky and DDB have found their happy place and they’re breaking out the china to celebrate one of the country’s longest-running—and most successful—unions.
The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.
Sports fans nationwide have reason to cheer the latest additions to the Herald as it continues towards becoming the premiere Kiwi destination for rugby content. The…
Much like a great wagon trek during a gold rush, countless food trucks have arrived in Auckland in an effort to snatch a piece of the fast (but gourmet) food market. Standing out in this increasingly crowded space is no mean feat, but this is exactly what husband-and-wife duo Otis and Sarah Frizzell have managed to do with their technicolour food truck business, The Lucky Taco.
