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The power of one

Big sporting events bring them a flood of commercial messages and advertisers are starting to release their work for this year’s Football World Cup in Brazil. But Powerade’s short documentary on Nico Calabria, who hasn’t let the fact that he only has one leg stop him from becoming an amazing footballer, will be hard to beat. 

Here’s Powerade’s hero TVC, created by Wieden + Kennedy. And you can watch a few other documentaries here

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