In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Nick Garrett, managing director of Colenso BBDO, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Andrew Holt, managing director of Clemenger BBDO, thought about 2014.
We asked some stalwarts a simple question. Here’s what Nick Worthington, the creative chair at Colenso BBDO had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Kate Thomas, who moved from strategy director of Dynamo to head of communications at Spark, thought about 2014.
We asked some stalwarts a simple question. Here’s what Kym Niblock, chief executive officer at Lightbox, had to say.
We asked some stalwarts a simple question. Here’s what Stephen Scheeler, head of Facebook New Zealand, had to say.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Ben Cumming, general manager of Hell Pizza, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Jack Tame, host of The Jack Tame Show on Newstalk ZB on Saturdays, TVNZ’s US correspondent and Herald on Sunday columnist, thought about 2014.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Laura Maxwell-Hansen, the group director of digital media at NZME, thought about 2014.
The in-built handbrake to New Zealand’s economic progress is demonstrated by the opposition to the long overdue changing of the flag, says Paul Catmur.
It’s no secret that Christmas has turned into a massive marketing success story that pushes product sales over the holiday period every year. But, if Christmas was conceptualised by a modern advertising agency, would it still look and feel the way it does today?
If you believe the headlines, humanity is going to hell in a handcart. Over-population, climate change, ISIS, Ebola, race riots … the list goes on. But for all the negativity seen in the news, the data tends to tell a different story over the long term. This also applies to marketing. And, as the annual period of reflection arrives and StopPress heads off on holiday, that’s worth remembering.
It’s not unusual to see tears around Christmas, whether it’s due to a flying elbow from a competitive shopper at the mall, bad presents that just don’t hit the mark or drunken family sparring around the table. And Apple is embracing this potentially tearful time with a heart-string tugger of an ad via TBWA/Media Arts Lab and Park Pictures’ Lance Acord that shows a granddaughter sprucing up an old love song with the help of Apple technology as a gift for her grandmother.
The final tip of the hat, 21-gun salute and celebratory cheer of the year go to Sky, the Health Promotion Agency and Air New Zealand.
After recording record lows in US sales last week, McDonald’s has fought back against critics by hiring former Mythbusters host Grant Imahara to show viewers what’s really in McNuggets.
A new range of print ads from IAG owned State Insurance are illustrating ordinary accidents with a series of surprising print ads.
A girl with telekinetic powers didn’t end very well in Stephen King’s novel Carrie, but DDB and the Sweet Shop has given this literary reference a more positive spin in a new spot for Sky, which depicts the young protagonist seemingly controlling the movement of a murmuration of starlings.
When it comes to alcohol, the tastes of the nation are changing, with wine, cider and more expensive, more interesting, high alcohol beer all on the increase. And this has led to a decrease in the consumption of mainstream beer. As president of the Brewer’s Guild Ralph Bungard says: “New Zealanders still love beer, there’s no doubt, but they don’t want to drink those classic big brands by the crate-load anymore.” So, as we head into prime drinking time, here are some trends on New Zealand beer consumption taken from ANZ’s report on the craft beer industry, which have been brought to life by Dot Loves Data.
The challenge The Commodore has always been the flagship model in the Holden range. In 2012, the chunky sedan accounted for over 27 percent of Holden…
Fresh from selling a majority stake to JWT, Wellington digital agency Heyday has some more good news to share: it’s been reappointed as Z Energy’s digital agency after a pitch that is thought to have involved Touchcast, Springload, Envy and two others.
Over the course of the last year, StopPress attracted 1.6 million unique page views. And while we don’t necessarily cover depressing war stories, political scandals or the latest nude photo leak, it has been encouraging to see that those in the media, marketing and advertising communities deem it worthwhile to click on a few of our stories once in a while. Here’s a rundown of the pieces that attracted the most clicks this year.
FCB has continued poking fun at beer drinking culture with a series of three satirical videos that showcase the Not Beersies versions of home brewing, pouring that perfect drink and hosting a beer garden.
In an effort to remedy the statute of culinary limitations that says decadence ends with Christmas ham, Ostro has created a series of Christmas vouchers, each of which carries the promise of more taste bud-appeasing goodness to follow.
Last week, MediaWorks continued its restructuring process by announcing it would operate one newsroom across its TV, radio and online assets, with Mark Jennings taking on the top role. It also announced the integration of digital across the business and, as a result of these changes, the roles of TV chief executive Paul Maher and head of interactive Siobhan McKenna were disestablished. Chief executive Mark Weldon said there would be no more job losses in TV and interactive. But it’s thought two more long-serving senior MediaWorks staff members are also set to depart: senior legal counsel/company secretary Clare Bradley, who has been with the company since 2000, and chief financial officer and director of technology Peter Crossan, who has been with the company since 1999.
Industry happenings at NZME, Saatchi & Saatchi, Dynamo and Clemenger Shop.
Powershop is cashing in on the gaffes of politicians through a refer-a-friend campaign that laughs at our past and present leaders in various states of strife. After poking fun at Judith Collins and pissing off John Banks, the retailer is back with a campaign that has Mana Party MP Hone Harawira the butt of the joke.
Google has released the leaderboard of the ten ads that were the most popular among Kiwi viewers over the course of 2014. And this list, which is determined through an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch), provides an interesting glimpse at some of the key viewing trends in the online space over the past year.
Christmas is a time of joy, love and a fair bit of excess for most, but it’s a tough time for struggling families—and those without family or friends to share the day with. Many charities try to get people who have enough to donate something and UK charity KidsCo and Droga5 have released a powerful 90 second spot showing that for some kids without the required parental support, Christmas is just another depressing day.
Standing outside Wellington’s Te Papa Museum is a cargo container tagged with warnings of the prehistoric live cargo carried within. And in the event that skeptics doubt the veracity of these cautions, the growl that comes from within serves to quickly convince them that something terrifying is concealed behind the corrugated iron. This quirky outdoor installation forms only part of the multi-faceted campaign that Te Papa Museum has rolled out over the past few months in an effort to encourge families to purchase tickets for ‘Tyrannosaurus: Meet the Family’, an exhibition that showcases the period when reptiles reigned supreme.
When it comes to magazine readership, some titles have pass on rates in the teens, meaning that one copy of, for example, Woman’s Day, is read by multiple people. The ‘reading-it-in-the-waiting-room’ factor is often talked about as a major reason for that, and even if they’re reading an older issue, which they often are, it still counts. But why are waiting rooms filled with crappy old magazines? Thankfully, a team of Auckland researchers have discovered the reason: thieving patients.